“Surf shops function as the sport’s information centers, supply depots, halfway houses, classrooms, libraries, churches, banks, and museums," wrote artist and scribe Craig Stecyk in 1966.
If surfing is a "tribe," as we sometimes like to say, then the tradition of storytelling is paramount in preserving its culture and passing along generational narratives and knowledge.
If surfing is a "tribe," as we sometimes like to say, then the tradition of storytelling is paramount in preserving its culture and passing along generational narratives and knowledge.
In the span of one year, Florida's Caroline Marks won her first world title and her first Olympic gold medal. And now, keeping the roll rolling, Marks has been named the 2025 Waterperson of the Year by the Surf Industry Members Association.
World Surfing Champion Shaun Tomson has relaunched Instinct. An iconic brand of the 1980s surf clothing boom, the brand started in Tomson’s native South Africa, where it quickly gained traction with team riders like World Champs Tommy Carroll and Barton Lynch.
Roughly 50 years ago, Vissla CEO and founder Paul Naude made surfboards. In the 1970s, the South African was a contemporary of Shaun Tomson and even enjoyed a stint as a professional surfer.