Nintendo Hits $100 Billion Valuation Thanks to Switch 2—And It’s Not Even Out Yet

The House of Mario is on a winning streak—and it’s not just about nostalgic platformers and Mario Kart reruns. Nintendo has officially passed the $100 billion market valuation mark in Japan, an impressive milestone that the company hasn’t seen before. The kicker? This entire surge is riding almost entirely on hype and pre-orders for the Switch 2.

Yeah. It’s that real. And the console’s not even out yet.

$100 Billion Club, Unlocked

According to data from Japanese market tracking companies, Nintendo is now valued at approximately $100.16 billion, placing it just behind Fast Retailing (you know, the folks behind Uniqlo), which holds the #6 slot at $100.91 billion. That makes it the seventh most valuable company in Japan—a pretty big comeback story for a company some called “on the decline” just a few years ago.

This isn’t just investor confidence. It’s Switch 2 mania.

Why the Sudden Boom?

Let’s be honest: the original Switch is old. Launched in 2017, its hardware has been stretching for years, especially with modern third-party titles. Sales have been slowing down gradually—because everyone already owns one (or two). But now, with the Switch 2 on the horizon, Nintendo has hit the reset button in the best way possible.

Despite trade tensions, tariff threats, and ongoing inflation talk, Switch 2 pre-orders alone have been enough to rocket Nintendo’s valuation to new heights. If that doesn’t scream “unstoppable brand loyalty,” we don’t know what does.

And this is before we even hit June 5th, the official release date.

What Happens After Launch?

That’s the big question. If Nintendo can do this with pre-orders, what kind of revenue spike are we going to see after the Switch 2 actually launches? And what about first-party titles? You know there’s a new Mario, a Zelda tease, and maybe even a surprise Metroid lurking in the shadows.

Expect Nintendo’s next financial report to give us a much clearer view of what kind of chaos the Switch 2 is about to bring—not just to fans, but to the stock market too.

Final Thoughts

Nintendo’s not just back. It’s thriving. With pre-orders breaking records, a June launch on the way, and a possible lineup of big-name titles waiting in the wings, the Switch 2 is shaping up to be another generation-defining console.

Buckle up. Nintendo’s just getting started.