- Image of Nintendo Switch 2, Courtesy of Nintendo

Nintendo Switch 2 Sparks 32% Surge in U.S. Hardware Sales

Originally posted on Total Apex Gaming | By Mollie Dominy | Last updated Oct 8, 2025 10:36 PM ET

Nintendo didn’t just launch a console—they launched a momentum shift. In August 2025, U.S. video game hardware sales jumped 32% year-over-year, hitting $312 million, and the Switch 2 was the engine behind that surge. While PlayStation 5, Xbox Series X|S, and the original Switch all saw double-digit declines, the Switch 2 charged ahead, outselling everything in both units sold and total revenue for the third month in a row.

This wasn’t a holiday miracle or a bundle-fueled spike—it was a summer launch that defied seasonal gravity. As of August 30, the Switch 2 had sold 2.4 million units in the U.S. since its June 5 debut. That’s 5% ahead of the PlayStation 4’s first three-month pace and a staggering 77% ahead of the original Switch’s launch trajectory. And unlike the PS4, which dropped during the gift-giving frenzy of November, the Switch 2 landed in the quiet heat of summer and still broke records.

The Fastest-Selling Console in U.S. History (So Far)

Circana’s Mat Piscatella confirmed it: the Switch 2 is now the fastest-selling home console in U.S. history through its first three months. It’s not just outperforming Nintendo’s past—it’s outpacing Sony’s best. And it’s doing it while other platforms are raising prices and losing momentum.

The Switch 2’s success didn’t just boost Nintendo—it stabilized the entire hardware market. Its performance offset steep declines across the board, giving the industry a much-needed win in a year that’s been heavy on delays and light on optimism.

Accessories: Mixed Signals, Clear Winners

Image of Nintendo Swtich 2 courtesy of Nintendo and Games Radar

Accessory spending didn’t ride the same wave. Overall revenue fell 6% year-over-year, landing at $169 million, but the Switch 2 Pro Controller still topped the charts in both units and dollars. Racing accessories were the one bright spot, up 7% year-over-year, with total sales reaching $78 million.

It’s a reminder that while the console is flying, peripheral spending is more nuanced. Players are buying premium gear—but they’re being selective.

What Comes Next

The Switch 2’s early success is more than a launch—it’s a total industry shake up! Nintendo’s hybrid sequel didn’t just sell well—it sold smart. It launched in a quiet window, broke records, and gave the industry a reason to believe in hardware again.

With the holiday season approaching and titles like Pokémon Legends: Z-A on deck, Nintendo’s momentum could accelerate. But the real test will be sustainability. Can the Switch 2 keep this pace through March? Can it hold player attention while other platforms scramble?

For now, the numbers speak loud and clear: Nintendo bet big, and it’s paying off.

This article first appeared on Total Apex Gaming and was syndicated with permission.

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