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Caitlin Clark's Agent Points Out 'Reality' in Negotiating Her Deals

Originally posted on Athlon Sports | By Paolo Mariano | Last updated Nov 14, 2024 11:18 AM ET

While the WNBA is still in the offseason, Indiana Fever star Caitlin Clark has focused her attention on an entirely different sport: Golf.

Clark made her pro-am debut in the LPGA's The ANNIKA in Florida on Wednesday. While it was obvious that her swing needed more work, the Fever guard enjoyed herself.

A few weeks from now, the 22-year-old Clark is expected to fully refocus on her sophomore season in the WNBA, where she will be under the tutelage of returning Fever coach Stephanie White.

Clark will be in the second year of her four-year, $338,000 contract with the Fever, who selected her as the No. 1 overall pick.

Her agent, Erin Kane, shed light on negotiating deals for the Rookie of the Year, who has increasingly become one of the most in-demand athletes today.

"As far as clients like Caitlin, she's one of one, and so it really is just about setting the market," said Kane on the "Diggin' Deep Podcast" on Wednesday.

"There's this idea that agents have all the control or you could just say something and make it into reality. But the reality is you're reading the situation."

Kane added that Clark's appeal has brought her to the same tier as other famous female athletes.

"There's a handful of players that have ignited this level of excitement by being incredible at what they do," said Kane. "But also, it's how they do it.

"Serena Williams or you can pick, it's the iconic athletes, Simone Biles, especially when it's women. And Caitlin is one of those. How she plays the game, how she captured the attention of a much broader fanbase."

Clark, who became a nationwide sensation during his days at Iowa, has numerous endorsements, including Nike, Gatorade and Wilson, which recently released her new series of basketballs, just to name a few.

This article first appeared on Athlon Sports and was syndicated with permission.

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