
With the Canelo Alvarez vs. Terence Crawford boxing megafight going down on Sept. 13, an avalanche of combat sports media has descended upon Las Vegas, NV, to report on the fight. They also came to ask UFC President and CEO Dana White questions as he makes his first foray into boxing promotion alongside Turki Alalshikh.
One question during Thursday's press conference for the upcoming fight overshadowed the buildup to Saturday's superfight, as UFC CEO Dana White engaged in a heated exchange with boxing reporter Sean Zittel.
Zittel questioned White about his support for the proposed Muhammad Ali Boxing Revival Act, which would significantly amend the existing Muhammad Ali Boxing Reform Act of 2000.
Watch the clip of the interaction here:
Dana White SHUTS DOWN a reporter at the #CaneloCrawford press conference
— Championship Rounds (@ChampRDS) September 12, 2025
Reporter: "Why do you want to make sweeping changes to the Muhammad Ali reform act that is meant to protect fighters..."
Dana: "Listen, if you want to be an asshole let's do it in private and we can do… pic.twitter.com/a8Wnnx6TJT
Zittel noted that boxing's top five gates in combat sports history have all occurred in the past decade, and asked why White would push to change a law designed to protect fighters when his parent company has paid $375 million in antitrust lawsuits and faces pending class actions.
White's response was defensive, as he said, "This is obviously a long discussion. If you want to talk to me about that, set up an interview. This isn't about me and my business, this is a bout these two guys on Saturday night.”
Zittel persisted, bringing to attention the California State Athletic Commission hearing about the Muhammad Ali Revival Act and how it was postponed due to public outcry.
Before Zittel could finish his follow-up question, White responded with hostility, “Listen, listen, you want to showboat right now. Set up an interview with me if this is really what you want to talk about... If you want to be an a—hole, let’s do it in private, and we can do an interview.”
Undisputed super-middleweight champion Canelo Alvarez interrupted the tense exchange with a moment of levity, chanting, "Fight, fight, fight, fight!"
Beyond the surface, this verbal back-and-forth with Dana White symbolizes the cultural clash between boxing and MMA. This brief but significant moment was symbolic of the challenge White faces, and will continue to face, in winning over boxing's traditional fanbase and media personnel.
The boxing world, for the most part, remains deeply protective of the sport's integrity and wary of Dana White, the UFC, and the MMA world as a whole.
Here are a handful of social media reactions to the clip shared by MMA and boxing pages Championship Rounds and Brunch Boxing, as well as comments on the official Netflix press conference on Youtube:
“Sean standing up for the boxing world ”
“F— Dana White.”
“Being an a—hole is simply asking a question lol.”
“Dana got cooked ”
“Dana isn't used to answering hard questions anymore. Just skits from Nina drama and basic questions from John Morgan.”
“Sean stood on business. Dana ran away from those questions the same way he ran away from whitey Bulger what a ”
“This is what happens when you have real journalists in front of you instead of bootlickers over at the UFC ”
“Damn, where the f— are these journalists for MMA?”
“Got cornered by a legitimate question and started slurring lol.”
“My son Zittel standing on business.”
Even veteran MMA fighter Matt Brown posted on X, “I feel like these questions should be answered at a boxing press conference.”
There is hesitation, and even hostility, among boxing media and fans towards White as a legitimate promoter in boxing.
White's perceived efforts to import the UFC model into boxing, where the promotion could control rankings, titles, and fighter contracts simultaneously, are viewed by many as a threat to the sport's competitive balance and fighter autonomy.
White's venture into boxing, backed by Saudi investment, represents a potential seismic shift in the sport's landscape that not many are ready for or willing to accept. His ability to secure the Canelo-Crawford fight, which is a matchup many thought would never happen, and deliver it to a global audience via Netflix, demonstrates his considerable influence and resources.
However, the controversy over the Muhammad Ali Act suggests that White's ambition extends beyond promoting individual fights to fundamentally reshaping boxing's economic structure for his benefit. The California State Athletic Commission recently postponed a hearing on TKO's proposed changes to the Ali Act for three months, which shows that even regulatory bodies still have hesitation about the sweeping reforms White advocates.
The caution from the CSAC mirrors the skepticism of many in the boxing community who question whether White's model would benefit the sport or simply transfer more power and revenue to promoters at fighters' expense.
While Zittel may not have chosen the perfect time to ask his question if he wanted a legitimate answer, his decision to do so was a bold move that sparked discussion about White’s motives in the sport.
White’s reaction to Zittel's questions might show that he understands how much resistance he faces from boxing's traditional guard. As he attempts to expand his combat sports empire, his ability to navigate boxing's complex politics and earn the trust of the fans and media will be tested moving forward.
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