Tony Khan Reveals How AEW's Ticket Pricing Strategy Competes With WWE

That ticket pricing strategy runs counter to what TKO Group is doing with WWE ticket prices and gives AEW a competitive advantage in that space.

TKO Group COO, Mark Shapiro, said in a recent interview that the company would continue to maximize ticket revenue, revealing that Vince McMahon wasn't optimally pricing tickets when he was in charge of the company.

"We know we have a lot of room there because Vince McMahon was primarily pricing tickets for families and wasn’t totally focused on maxing the opportunity there. We see what we can do with the UFC and we’re replicating that in terms of ticket yield and advance sales when it comes to On Location on the WWE side."

For Tony Khan and AEW, that's an opportunity.

“Hopefully, it speaks to what we’re trying to do to maintain affordable ticket prices for AEW shows for families. Because we are a family-friendly company when it comes to price the tickets to get families into the AEW shows, including All Out this Saturday afternoon.”Tony Khan (h/t Wrestlezone)

This weekend marks a busy one for pro wrestling fans and the pro wrestling industry. Both AEW and WWE are presenting major events on the exact same day.

WWE Wrestlepalooza vs. AEW All Out

It's a showdown between WWE Wrestlepalooza and AEW All Out. All Out takes place on Saturday afternoon and will feature a multitude of matches including Adam Page vs. Kyle Fletcher for the AEW World Championship, Copeland and Christian Cage vs. FTR, Jon Moxley vs. Darby Allin in a Coffin Match, and more.

On the WWE side of the battlefield, Wrestlepalooza will feature John Cena vs. Brock Lesnar, Cody Rhodes vs. Drew McIntyre for the Undisputed WWE Championship, and a huge mixed tag team match with Seth Rollins and Becky Lynch teaming up to take on CM Punk and AJ Lee.