Found March 02, 2013 on
Bush League Chronicle:
The Arizona State Sun Devils have enlisted the help of the Walt Disney Company to help tinker with the appearance of their mascot, Sparky the Sun Devil. You know, the same company who brought us classics such as Aladdin, The Lion King, and Toy Story.On Friday, the university unveiled the newly redesigned version of the devilish mascot, which features a friendlier and sleeker look to help "engage younger audiences." The new Sparky is slated to make his first appearance to the public in April at ASU's spring football game."There's research that shows when you get fans at a young age they'll become lifelong fans and this extension serves that purpose," said David Reich, a member of the Sun Devil Club Board of Directors, who works with ASU on a variety of sports- and athletics-related initiatives.Sparky will reportedly be used in other manners other than just cheering on the Sun Devils. Disney is planning to use his likeness in animation, comic books, chi...
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I guess it was time for a new mascot for Arizona State. Or, at the very least, the university decided to give Sparky the Sun Devil a new look, with the help of some Disney designers.
Here’s the new version of Sparky that was unveiled today:
The new Sparky. Your thoughts? twitter.com/HouseOfSparky/…
— House of Sparky (@HouseOfSparky) March 1, 2013
Sparky up close twitter...
Two years after a complete overhaul of its logo and uniforms, Arizona State unveiled a new -- or updated, anyway -- look for mascot Sparky at a press conference Friday.
In collaboration with Disney, ASU gave Sparky a contemporary look, most notably altering the facial features that had gone largely unchanged since the mascot's original design in 1946, also by a Disney artist...
TEMPE, Ariz. – Arizona State University (ASU), one of the nation’s most innovative universities, has collaborated with The Walt Disney Company to develop unique product and design initiatives through its InnovationSpace program, as well as a new illustrated character design of ASU’s beloved mascot Sparky the Sun Devil created by Disney artists.
Arizona State’s “Sparky the Sun Devil” mascot always looked goofy in spite of its demonic nickname....
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The Fat Lady has the microphone in her hand and the curtain is about to be raised. A once-promising season for the Arizona State Sun Devils (20-9, 9-7) has come to a crashing halt with five losses in their last eight games to put a dent into their already flimsy NCAA Tournament resume.