Found May 02, 2012 on The Awesome Boston:
PLAYERS: Jessica Alba
Jessica Alba & Honest Company Boston.com: Actress Jessica Alba came to Cambridge on Tuesday to talk diapers. The 31-year-old “Fantastic Four’’ actress recently added technology entrepreneur to her resume when she cofounded the Honest Co., an e-commerce site focused on selling biodegradable diapers. She was in Harvard Square for General Catalyst Partners’ annual gathering of companies in the venture capital firm’s portfolio. In March, General Catalyst led a $27 million round of funding for Alba’s company. Alba, who is president of the Honest Co., was the keynote speaker at the event, which drew hundreds of entrepreneurs and investors to the Charles Hotel. The company will use the funding from General Catalyst to expand its line of products, which include organic baby oil and chemical-free laundry detergent. The company, which was launched in January, manufactures all of the products it sells through Honest.com. A.B. I’m going on the record here saying that I love this idea & ...
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