Originally written on The Sports Bank  |  Last updated 11/17/14
Kate Upton’s Southwest Patty Melt ad campaign for Carl’s Jr. and Hardee’s has had a tremendous pop culture, business and social media impact From Paris Hilton to Kim Kardashian, Carl’s Jr. and Hardee’s have established a pretty amazing track record of working with celebrities who are just hitting their pop-culture peaks. Kate Upton, the restaurants’ latest spokeswoman for the Southwest Patty Melt, is considered a “pop-culture jackpot” with the announcement of her selection as the 2012 Sports Illustrated Swimsuit Edition’s cover girl happening just two weeks after the filming of the retro-inspired ad. This announcement generated a great deal of buzz around the ad campaign, as shown in the stats below: ·         Media coverage of Kate’s participation in the Carl’s Jr. and Hardee’s ad for the Southwest Patty Melt currently stands at 627 million impressions ·         Hulk Hogan and a half-dozen lesser-known characters have posted YouTube parodies ·         The
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