Leonardo DiCaprio has joined the growing list of celebrities who are also startup investors. The first startup to benefit from both his following and pocketbook is visual social media platform Mobli, which announced Tuesday that DiCaprio was part of a $4 million seed round that it raised from “high profile investors.”
“Mobli allows people from all over the world to share moments,” says DiCaprio, who will take on an advisory position at Mobli.
Here’s how Mobli works: Users take photos and videos and the app automatically tags each image with a location (courtesy of Foursquare’s API) or major event in the vicinity. Users can also write tags like “sports” or “football” or “New York Giants.” This tagging system makes it possible to follow specific users, locations and topics. Images for any keyword or place can also be located through search.
Part of what separates Mobli from other visual social media platforms is the participation of “high-profile” folks like DiCaprio. Well-known