This just in, turns out Alyssa Milano was the boss!
NFL Apparel was morphed into a billion dollar enterprise 10 years ago when Reebok took an aggressive approach to adding a wide range of selection to the public. The brand tried it’s best to capture the hearts of the NFL fans of all shapes and sizes…and for the most part, they succeeded. Although, despite the ever-growing types of jerseys, sideline wear, draft hats, and even throwbacks, there was something missing, at least that’s what my wife was always harping about.
The NFL Women’s line never seemed to get the same sort of attention that the Men’s did. Reebok tried it’s best to manage the high demand of wants and needs that we the diehard NFL public wanted to see, but they fell short. Even with Reebok’s strong initial start in the early 2000′s, the brand quickly became overwhelmed, and even seemed like they were phoning it in the last few years.
After taking over for Reebok, Nike’s approach in it’s first year has been down right bri