Originally written on Midwest Sports Fans  |  Last updated 9/15/14

Whether its news, politics, entertainment or advertising, the British accent seems everywhere in American culture.

There are many contemporary British-accented characters making a heavy impact, including Piers Morgan of CNN, Stuart Varney of Fox News, Stewie of Family Guy, entertainer/host Ricky Gervais, and the Geiko Gecko.

The simple explanation for all these British accents may be in how Americans perceive them.

A recent Harris Interactive Poll indicates that for Americans, when comparing American accents to British accents, the British accents receive much higher marks for sounding well-educated, intelligent, and sophisticated.

This research seems to indicate the preponderance of British accents in American popular culture can be attributed to marketing efforts by entertainment and advertising executives.  A British accent sounds smart, reliable, knowledgeable.  These marketing efforts are one more way to get to the mind of the consumer.

Of all the broadcasts for American sports on television, Soccer seems to be the one utilizing the British accent most often.  The effect of using this marketing tool may work for Soccer fans already accustomed to the sport, but is it the best idea for reigning in new fans to the sport?

Nicknames and terminology in Soccer already have a foreign touch. Will too many British-sounding announcers add to the chaos and be a turn off for new fans or will fans not notice the subtlety of the marketing ploy?

The subliminal effect of the British accent is what executives seem to be most interested in.  What goes unnoticed, yet is accepted, is the most important message: reeling in the consumer without them catching on to why they are being influenced is the most effective type of promotion.

There is an obvious gamble being taken with British-accented television broadcasters doing American Soccer matches.  New viewers to the sport may grow frustrated with the abundance of technical jargon these broadcasters are known for and may grow to feel more alienated to the game.

So for attracting new fans, the ploy could be defeating its purpose.

**********

Howard Alperin is Managing Editor of AmericanizeSoccer.com

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Full extent of Legion of Boom's Super Bowl injuries revealed

Charles Haley calls Tom Brady's Super Bowl wins 'tainted'

Recruit Mike Weber hurt Ohio State coach left for NFL

Adam Silver hints at changing format of NBA playoffs

Brandon Bolden, LeGarrette Blount discuss Lynch shirt

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

College Football Playoff keeping semifinal games on Dec. 31

Don't deny climate change: recruiting rankings matter

Wladimir Klitschko turned down $100 million to fight his brother

Scott Skiles a ‘serious candidate’ for Orlando Magic job

Illinois coach wants media to better support football program

Tom Brady will owe IRS if he gifts truck to Malcolm Butler

10 biggest questions heading into the NFL offseason

Winnipeg Sun cover hopes Evander Kane is done with Jets

Orlando Magic make right move in firing Jacque Vaughn

Rece Davis to replace Chris Fowler on 'College GameDay'

50 Cent's infamous first pitch gets own Topps baseball card

Eleven teams about to end NCAA Tournament droughts

NBA All-Star Celebrity Game lineup announced

Seahawks fan’s obit cites 'lousy play call” as cause of death

New presidential budget could mean trouble for stadium deals

Does the World Cup signify a new day for hockey at ESPN?

Al Michaels: Twins pumped in noise during 1987 World Series

Rob Gronkowski’s cocktail of choice? Espresso martinis

Entertainment News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

10 biggest questions heading into the NFL offseason

Legion of Boom played through serious pain

Haley: Brady's SB wins 'tainted'

50 Cent's awful first pitch gets own card

Recruit hurt Ohio St. coach left for NFL

Bolden, Blount discuss Lynch shirt

CFP semifinal games to stay on Dec. 31

Top 10 impact true freshman for 2015

Victim: Jackson threatened to kill me

Top 50 2015 NFL free agents

National Signing Day winners and losers

Davis gets Swimsuit Issue cover

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.