Whether its news, politics, entertainment or advertising, the British accent seems everywhere in American culture.
There are many contemporary British-accented characters making a heavy impact, including Piers Morgan of CNN, Stuart Varney of Fox News, Stewie of Family Guy, entertainer/host Ricky Gervais, and the Geiko Gecko.
The simple explanation for all these British accents may be in how Americans perceive them.
A recent Harris Interactive Poll indicates that for Americans, when comparing American accents to British accents, the British accents receive much higher marks for sounding well-educated, intelligent, and sophisticated.
This research seems to indicate the preponderance of British accents in American popular culture can be attributed to marketing efforts by entertainment and advertising executives. A British accent sounds smart, reliable, knowledgeable. These marketing efforts are one more way to get to the mind of the consumer.
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