Found January 24, 2013 on
Sports Business Digest:
Penske Racing officially has a new primary sponsor. The racing team has signed a multi-year agreement with a car company of another kind...Hertz. Under the agreement, Hertz will serve as a primary sponsor for Penske cars competing in both the NASCAR Sprint Cup and Nationwide Series.
"Hertz has established a great relationship with Penske through our car rental operations in Tennessee. Extending this partnership to the championship-winning Penske Racing organization enables Hertz to enter the sport of NASCAR, tapping into its diverse and devout fan base," said Mark P. Frissora , Hertz Chairman and CEO. "By sponsoring Penske Racing, Hertz is able to tap into the loyal NASCAR fan base; race enthusiasts who will love the diverse selection of cars, including cars in Hertz's Adrenaline and Prestige Collections, in our rental fleet."
Specifically, under the agreement, Hertz will serve as co-primary sponsor of the No. 22 Ford Mustang for seven different Sprint ...
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Courtesy: Pennzoil PR
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MOORESVILLE, N.C. – Penske Racing proudly welcomes The Hertz Corporation (NYSE:HTZ) as a new partner in 2013 as one of the world’s leading car rental and transportation companies joins forces with one of NASCAR’s top teams.
Under a multi-year agreement announced on Wednesday, Hertz will serve as a primary sponsor for select races on Penske Racing cars competing in both the...
Winning a Sprint Cup championship is good for business.
Penske Racing signed a multi-year agreement with Hertz to serve as a primary sponsor for Joey Logano in the No. 22 Ford for the fall Sprint Cup race at Charlotte Motor Speedway and in the Nationwide Series with a combination of drivers, including Logano, Brad Keselowski and Ryan Blaney for seven races.
"We are very happy...