Originally written on Sports Business Digest  |  Last updated 10/6/14
Penske Racing officially has a new primary sponsor. The racing team has signed a multi-year agreement with a car company of another kind...Hertz. Under the agreement, Hertz will serve as a primary sponsor for Penske cars competing in both the NASCAR Sprint Cup and Nationwide Series. "Hertz has established a great relationship with Penske through our car rental operations in Tennessee. Extending this partnership to the championship-winning Penske Racing organization enables Hertz to enter the sport of NASCAR, tapping into its diverse and devout fan base," said Mark P. Frissora , Hertz Chairman and CEO. "By sponsoring Penske Racing, Hertz is able to tap into the loyal NASCAR fan base; race enthusiasts who will love the diverse selection of cars, including cars in Hertz's Adrenaline and Prestige Collections, in our rental fleet." Specifically, under the agreement, Hertz will serve as co-primary sponsor of the No. 22 Ford Mustang for seven different Sprint Cup races, andwill also sponsor Penske vehicles in two Nationwide Series races at Dover International Speedway, and races at Chicagoland, Richmond, Watkins Glen, New Hampshire, and Homestead-Miami throughout the upcoming racing season. "We are very happy to welcome Hertz to the Penske Racing family and to the sport of NASCAR racing," said Roger Penske . "Hertz is a well-established and industry-leading brand worldwide and we are certainly excited to begin this multi-year partnership in 2013 with our teams competing in both the Sprint Cup and Nationwide Series." Racing fans can also expect to see some sort of branding presence on the Penske Racing team's uniforms and equipment, including that of defending Sprint Cup champion, Brad Keselowski. For more information visit the Penske Racing website.
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