Originally written on Sportress of Blogitude  |  Last updated 11/16/14

A report from Business Week has shed some light on what was behind the video from Oakley that featured Bubba Watson tooling around in a custom-made golf cart hovercraft that went viral earlier this week. Apparently, the video simply was an attempt to promote Watson, whom Oakley signed to a sponsorship deal at the beginning of the year and there really wasn’t any intent to get folks interested in the purchase of a golf cart hovercraft. Nathan Strange, Oakley’s head of global marketing for golf, said the idea for the video arose as such: “I knew I wanted to do a viral video,” says Strange. “We brainstormed a bunch of ideas, and we ended up with creating the world’s first golf cart hovercraft.” And Strange says that when they brought the idea to Watson, they knew they had a winner. “Bubba was out of his mind,” Strange says. “This is the kind of stuff he loves.” The video that is causing all the commotion: With over 4 million views on YouTube, the video took on a life of its own. Shot at Phoenix’s Raven Golf Club, it has drummed up more interest than expected in the prototype hovercraft golf cart created by Neoteric at a reported cost somewhere in the range of $16,000 to $20,000. But even the high price of the model hasn’t swayed potential purchasers of the souped-up cart. Strange says Neoteric received a call from a man in Australia who wanted to order 100 of them. Neoteric spokesman Filip Przybysz told Business Week in an email that the company has received more than 500 calls about the video and that 150 of them were serious in nature and legitimate inquiries. Despite the high interest in the unique vehicle created only to promote one of their paid endorsers, would Oakley be interested in branching out into the hovercraft golf cart business? “To be honest, we haven’t put a whole lot of thought into it,” says Strange. “We specialize in eyewear and apparel and footwear, so it’s not really our core competency.” While the creation of the viral video may have created unintended results, Oakley succeeded in creating a lot of interest and pulled in a lot of views on behalf of its brand and Bubba Watson. Hopefully, if Oakley isn’t interested in the hovercraft golf cart business, some other enterprising company will get in touch with Neoteric and start manufacturing these bad boys. Not that most folks could ever afford to have one of their own, I bet a lot of golfers would be more than willing to pony up the extra cash to rent one at some high-end, first-class (and expensive) golf destination. [H/T Business Insider] TweetThe post Bubba Watson’s golf cart hovercraft cost upwards of $20,000 to manufacture appeared first on Sportress of Blogitude.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Brock Lesnar attends UFC 184, keeps MMA rumors alive

Ronda Rousey beats Cat Zingano in 14 seconds

Dick Vitale will not call Duke-UNC rematch either

PHOTO: Auburn coaches, players wear ribbons for Mason

Dustin Penner apologizes after sending rape joke on Twitter

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Cowboys to use franchise tag on Dez Bryant

Report: Panthers officially parting ways with Greg Hardy

Could the Eagles release LeSean McCoy?

AEG: Inglewood stadium would be a terrorism target

Former Knick Anthony Mason dies at age 48

Report: Blackhawks, Caps discussed Patrick Sharp trade

WATCH: NIU C brings down basket on dunk

McCown plans to embrace mentoring role with Manziel

Chris Sale out three weeks with foot injury

NHL analyst calls out media over Blackhawks report

Alabama recruits aim to bring the dynasty back

WATCH: Jon Jones, Rumble Johnson prank Dana White

Anthony Mason: The most 'New York' of the 90's Knicks

Ray Rice addresses domestic violence case, his future & more

Kentucky raffling off Wildcats-themed motorcycle

WATCH: Montrezl Harrell throws down monster alley-oop

WATCH: Tyler Hansbrough, Festus Ezeli ejected for fight

WATCH: Russell Westbrook literally gets dent in his face

Golf News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Brock Lesnar attends UFC 184

Rousey beats Zingano in 14 seconds

Anthony Mason: The most 'New York' of the 90's Knicks

Could Eagles release LeSean McCoy?

AEG plays dirty with Inglewood stadium

Anthony Mason dies at age 48

Westbrook got dent in his cheek

Earl Lloyd and basketball’s cruel February

WATCH: Barkley rips analytics again

A-Rod: A con man returns to baseball

Bostick death threats show why some fans take sports too seriously

Russell Westbrook is surging into the MVP conversation

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.