Found April 05, 2013 on Sportress of Blogitude:
PLAYERS: Bubba Watson
A report from Business Week has shed some light on what was behind the video from Oakley that featured Bubba Watson tooling around in a custom-made golf cart hovercraft that went viral earlier this week. Apparently, the video simply was an attempt to promote Watson, whom Oakley signed to a sponsorship deal at the beginning of the year and there really wasn’t any intent to get folks interested in the purchase of a golf cart hovercraft. Nathan Strange, Oakley’s head of global marketing for golf, said the idea for the video arose as such: “I knew I wanted to do a viral video,” says Strange. “We brainstormed a bunch of ideas, and we ended up with creating the world’s first golf cart hovercraft.” And Strange says that when they brought the idea to Watson, they knew they had a winner. “Bubba was out of his mind,” Strange says. “This is the kind of stuff he loves.” The video that is causing all the commotion: With over 4 million views on YouTube, the video took on a life of its own. Shot ...
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