Rivalries elevate sports.
Magic had Bird, Jack had Arnie, Federer has Nadal, Ronaldo has Messi, and their personal duels penetrate the collective consciousness and make us care more.
Golf has been waiting for its two hottest young stars, Rory McIlroy and Rickie Fowler, to create a trans-Atlantic rivalry, but there's been a none-too-small problem.
While McIlroy has won a major and reached No. 1 in the world -- a throne he reclaimed again from Luke Donald on Sunday with a tie for second in the Wells Fargo Championship -- Fowler, as he freely acknowledged, is of the two "probably the one that sticks out most with color."
That's because, until now, all he has had to hang his flat-brimmed hat on has been his Johnny Depp looks and an ostentatious fashion sense befitting a California kid who grew up skateboarding and racing dirt bikes.
To his critics, Fowler has been Generation Y's successor to Andre Agassi, circa 1990, who infamously posed in psuedo-punk neon cl...