Nastia Liukin, a current student at New York University, is trying to help grow the popularity of gymnastics in the United States. Yesterday, NBC Sports, Universal and USA Gymnastics announced an extension of their current broadcast rights deal. That includes Nastia Liukin Cup which was shown on Universal Sports on Feb. 28.
Liukin won gold in the all-around at the 2008 Beijing Games, landing her many endorsements later, including the high profile Subway ads.
“OMG? The Fritos go ON the sub?”
Nastia Liukin, a dual Russian-U.S. citizen who was born in Moscow, is probably the most high profile ambassador for the sport right now. She serves in this role both metaphorically and literally. After failing to qualify for the London 2012 Summer Olympics (a nasty head bar situation derailed her chances, video here) Nastia Liukin signed on with NBC in a very limited capacity as a television host for those Summer Games. She provided coverage of the famous fab five: Mckayla Maroney, Gabby Dougla...