Originally posted on Fox Sports Ohio  |  Last updated 3/27/13
By Tony LastoriaSpecial to FOX Sports Ohio The excitement surrounding the Cleveland Indians this spring has a central focus - new manager Terry Francona. Since the day Francona was hired on October 6th, he has brought a new energy and vibe not seen in the clubhouse in years if ever. His style is completely different than that of predecessors Eric Wedge and Manny Acta. Wedge and Acta filled the managers chair for the past ten seasons, and Francona has been a breath of fresh air thus far. Francona is a unique personality and likes to have some fun. While he takes what happens on the field very seriously, he is not afraid to keep things light off the field, often times poking fun at himself. During his time in Arizona this spring Francona was seen riding his little red motor scooter to and from the complex. The Indians even made a fun video about him and his scooter, and he himself even joked that he will drive it to Progressive Field this season because his house is closer to the field than the parking lot. By now everyone has seen the Indians Harlem Shake video, and while all of the players had some funny moments in it and wore some great costumes, it was Francona who stole the show with his dancing. It is that lighter side to Francona which has appealed to not only the fans and players, but to the Indians Marketing Department as well. He along with new acquisition Nick Swisher has been major spokespeople for the Indians new brand. On Wednesday, the Indians released another fun Francona video to the masses. In the video, Francona acts as a pseudo Siri of iPhone fame, answering questions from the likes of Nick Swisher, Jason Kipnis and Vinnie Pestano that range from baseball to relationships to the meaning of life. The video was an instant hit and went viral as traffic on Indians.com, the TribeVibe blog and social media jumped substantially in the hours after the video was released. Here is some data that the team shared about the video just over three hours after it hit the web: The video was viewed nearly 20,000 times on Indians.comThe video drew nearly 5,000 views on TribeVibeThe video led to 125 retweets on Twitter and 50-plus favoritesIt was linked by Sports Illustrated, MLB Fan Cave, and others on TwitterOn Facebook it generated 300 Likes and 120 Shares Our research has indicated our fans want to feel more connected to our players. Indians Vice President of Marketing and Brand Management Alex King said. We wanted to give our fans a sneak peek into the personalities and camaraderie of the team. The idea for TERRi was generated through our creative process and one that everyone internally was excited about. Stay tuned for what's next... King has led many initiatives into researching and surveying the fans, and based on the results so far and the well-received responses to their efforts, expect more fun videos from Francona and the gang in the coming weeks.
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

UFC denies that Brock Lesnar has re-entered drug testing pool

Hugh Freeze resigns amid reports he contacted escort service

Dodgers reportedly ‘in the mix’ for top left-handed relievers

Did LeBron troll the world with Ben Simmons birthday tweet?

O.J. Simpson granted parole, will be released in October

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Jourdan Lewis will miss start of camp for domestic abuse trial

Vick 'truly sorry' for comments about Kaepernick

NFL owners pushing for Ezekiel Elliott suspension?

Report: Derrick Rose in ‘serious talks’ to join Cavs

Giants co-owner: Kaepernick is not being blackballed

Report: Lakers wanted to sign D-Wade if Bulls bought him out

Three Up, Three Down: The Dodgers are a complete juggernaut right now

BIG3 Week 5: Pivotal make-or-break weekend in Chicago

The 'Let's show a little love for James Jones' quiz

Making an NFL GM change in the summer has its benefits

Every NFL team’s biggest question as training camps start

Box Score 7/20: Nothing but Nolan

The 'Yoan Moncada era starts now' quiz

Every MLB team's biggest need at the trade deadline

Who won the Open Championship in the year you were born?

Box Score 7/19: The shadow of the trade deadline begins to fall over baseball

The Orioles need to unwind past deals if they are going to rebuild

The 'No one is betterer than Roger Federer' quiz

MLB News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

BIG3 Week 5: Pivotal make-or-break weekend in Chicago

The 'Let's show a little love for James Jones' quiz

Making an NFL GM change in the summer has its benefits

The 'Yoan Moncada era starts now' quiz

The Orioles need to unwind past deals if they are going to rebuild

BIG3 Referee Hotline Bling: Sam Hinkie is calling the shots

The 'No one is betterer than Roger Federer' quiz

The 'Youth in baseball is cyclical' quiz

The unexpected rise of the Connecticut Sun

Getaway Day: Class is back in session

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker