By Kent Covington
Commissioner, Bud Selig & Braves CEO, Terry McGuirk
I hear it every day in the Twitterverse… “Liberty Media sucks! I wish they’d sell the Braves to someone who gives a @#$>*&# about the team!”
But be careful what you wish for. You see, Liberty Media doesn’t suck as an owner quite as much as you think. In fact, they don’t suck at all.
If you’re among those pining for new ownership, I understand why you feel the way you do. We all saw the division rival Philadelphia Phillies outspend the Braves nearly twofold last season. And we hold fondly the memories of Ted Turner opening wide his checkbook throughout the 90’s, when the Braves were among baseball’s biggest spenders. We understand that the team’s last corporate owner, the callous and miserly AOL-Time Warner, slashed payroll while referring to the Braves as a “non-core asset”.
Then we watched as AOL-TW unloaded the team to its present owner, fellow mega-media conglomerate, Liberty Media, in a stock swap.