Found May 18, 2013 on Tireball.com:
If there is one thing that racing and toilet paper have in common it is skidmarks. So it should come as little surprise that Charmin put up a sign at Charlotte Motor Speedway letting NASCAR fans know that they had their behinds. “Stop Skidmarks” reads the sign which is made in the shape of a pair of white underwear. This is one of the best signs ever. Here is a little more about the marketing genius behind this sign. Skidmarks developed by Charmin agency, Publicis’ Kaplan Thaler:“We think about poop and toilet paper all day, every day. And we love it.” — Tripp Mickle (@trippmickle) May 18, 2013
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