Found May 18, 2013 on Tireball.com:
PLAYERS: Jeff Gordon
In tonight’s All-Star Race at Charlotte Motor Speedway Jeff Gordon’s helmet will feature images from the hit book and TV series The Cat in the Hat. The helmet design was a collaboration between the Jeff Gordon Children’s Foundation, Dr. Seuss Enterprises, L.P. and Random House Children’s Books, as part of their year-long celebration, Hats Off To Hope!   The goal of the partnership is to bring hope and joy to the 40,000 children currently undergoing treatment in cancer centers throughout the United States. Gordon’s helmet will be auctioned later this year, and funds raised will be used to support childhood cancer research.  The unique helmet will be the first-ever, Cup Series worn helmet that Gordon has ever authorized for sale. Gordon is a three time All-Star Race winner. Photos from Jeff Gordon Foundation Facebook Page
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