NEW YORK (AP) -- As the crowd counted down, Magic Johnson pulled a large silver lever jutting from a box labeled "ASPiRE." With that, his new cable network went live.
Then stagehands whisked the contraption off the dais at Aspire's gala premiere party Wednesday night. The switch was just a prop, of course, connected to nothing.
But Magic Johnson's ties to the African-American community (not to mention sports history and contemporary culture) are direct and strong.
Now, the basketball great and business tycoon is leveraging his clout and good name to launch Aspire.
"We have a big platform for African-American work," Johnson told the gathered. "Family driven content, positive images of African-Americans -- that's what we want that platform for!"
Big aspirations, indeed, as Aspire makes its debut. Initially it's available in about 7 million homes and in 16 of the top 25 African-American markets (including New York, Atlanta, Chicago and Washington). It can be seen by some customers...