Found May 20, 2013 on
TEAMS: Brooklyn Nets


Looking to help build your brand? As one corporate toucan would say, “Just follow your nose!”

According to DNA Info, Barclays Center in Brooklyn pumps its own “signature scent” into the air in an attempt to identify that smell with the arena and help build brand identity. This isn’t necessarily a new trend, even in the sports world.

The scent is the work of a company called ScentAir, which creates customized smells and provides the technology necessary to spread that scent in a large venue, like, say, a basketball arena. According to DNA Info, similar strategies have been implemented everywhere from the Hershey’s store in Times Square to Cowboys Stadium and Edward Jones Dome.

Many fans had noticed the scent wafting around the hallways at Barclays Center, voicing their interest or disapproval on social media. The Barclays’ scent has been described as having citrus hints, possibly akin to a high-end men’s cologne.


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Barclays Center sprays “signature scent” through arena vents

(Credit: Washinton Post) Barclays Center, the home of the Brooklyn Nets, is filled with modern day luxuries to enhance the game day experience for fans. After all, they are trying to one up the New York Knicks in every facet for New York City supremacy. Almost every new arena has amazing features. But Barclays Center is going one step further, as apparently the area vents pump out...
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