Found April 16, 2013 on
Waiting For Next Year:
According to the 21st annual Brand Keys Sports Fan Loyalty Index by Forbes, the NBA team with the best fans in all of basketball- The Miami Heat.
The Heat moved up 5 spots from last year’s rankings to take the top spot away from the San Antonio Spurs. The top five rounds out 1. Heat 2. Spurs 3. Knicks 4. Celtics 5. Thunder/Nets.
The study takes into account four “emotional drivers of brand loyalty” which are pure entertainment, authenticity, fan bonding and history/tradition.
The bottom five teams according to Forbes’ study- 26. Cavaliers 27. Wizards 28. Timberwolves 29. Kings 30. Bobcats.
Perhaps the problem lies not in the scoring of the categories, but in the category definitions themselves-
“Pure Entertainment: How well a team does, sure. But even more importantly than a win-loss ratio, how exciting is their play? Authenticity: How well they play as a team. Fan Bonding: Are there players who are particularly respected and admired? History and Tradition: Is the game and the team part of fans’ and community rituals, institutions and beliefs?”
Or maybe the ‘fan loyalty’ part of the title should just go away. Probably wouldn’t ruffle much feathers as a pure marketing survey.
Miami fans. Really?
BEST OF MAXIM
In no uncertain terms do I claim to be an expert in human emotion and how expressions of one emotion over another manifests themselves in outward behavioral demonstrations, but something tells me the young woman in this video is particularly overjoyed at the fact that Miami Heat superstar Dwyane Wade likely took approximately two seconds out of his busy life and tweeted at her. So...
EASY TO BE LOYAL?
According to a recent poll, fans of the Miami Heat are considered the most loyal fan base of all 30 NBA teams.
LeBron James warmed up, got dressed and grabbed a seat.
Like an ordinary fan, he watched the Heat, who had some guy named Jarvis Vernado playing for them.
And Miami won without James - and most of its other stars.
James sat on the bench in street clothes as Norris Cole stripped Kyrie Irving of the ball with 2.2 seconds left to give Miami, with coach Erik Spoelstra resting his...
The Cleveland Cavaliers have an extremely bright future. Typically when we showcase a Cavs highlight it features their young superstar point guard Kyrie Irving as his skills are off the chart. This time though, let’s take a look at rookie Dion Waiters. Watch below as Waiters splits the double team and rises to finish a [...]
Before his Cleveland Cavaliers would take the court against the Miami Heat on Monday night, Byron Scott sat in front of the town’s media horde and addressed items of past, present and future. In looking long term, Scott would say that the next several months set the stage for what is a “big summer” for Kyrie Irving, his All-Star, 21-year-old point guard who had seemingly taken...
According to a report via WaitingForNextYear.com, Cleveland Cavaliers head coach Byron Scott is expected to be relieved of his duties following the season.
Multiple sourced reports are circulating on Tuesday which state that the Cleveland Cavaliers are expected to part ways with head coach Byron Scott following the conclusion of the 2012-12 NBA season.
Joe Kotoch of Pro Basketball...
CLEVELAND (AP) -- Cavaliers All-Star guard Kyrie Irving has apologized for missing a postgame ceremony for fans.
Irving was stripped of the ball in the closing seconds of Monday's 96-95 loss to Miami. He sprinted to the locker room instead of participating in a jersey giveaway on "Fan Appreciation Night." All the Cavs players gave away their jerseys and sneakers after...
Dwyane Wade successfully lobbied to play in Miami's regular-season finale, saying he wanted to get a little more work in before the playoffs begin this weekend.
He looked more than ready for another postseason run.
Wade scored 21 points and handed out 10 assists, Mike Miller added 21 points and the Miami Heat wrapped up the regular season with a 105-93 win over the Orlando...
Cleveland Cavaliers shooting guard Dion Waiters still has a loose fragment of cartilage in his knee and the team has not ruled out arthroscopic surgery this summer. Waiters recently missed 10 games due to the injury but he has since returned to play in the Cavs’ two past contests. It appears as if he will suit up the rest of the way.
Per Jason Lloyd of the Akron Beacon-Journal...
Cleveland Cavaliers point guard Kyrie Irving sent a message to fans on Twitter Tuesday morning, apologizing for his actions following the team’s one-point loss to the Miami Heat on Monday night.
I want to personally apologize to all the Cavs fans for my actions yesterday, it was truly unfair to you guys, Im very appreciative for all
— Kyrie Irving (@KyrieIrving) April 16, 2013...
Cavaliers guard Kyrie Irving has apologized for skipping a postgame ceremony for fans following the team's final home game on Monday against Miami.
Tonight, the Cleveland Cavaliers and FOX Sports Ohio are proud to bring you Viewer Appreciation Night Presented by Kia Motors.
For being loyal fans to the Cavs, we've got some amazing prizes to award throughout tonight's game.
There are two ways to enter tonight's contest;
1) Text the special keyword to us - you will be given the keyword and a number to text us during...