Found February 12, 2013 on TheProBasketballTalk:
PLAYERS: David Stern
I am very curious to see how long before this gets pulled by David Stern.  But the more I think about it, the more I am realizing that maybe this is exactly what the NBA wants.  To look like soccer jerseys.  There is more material to stitch advertisements to.  I am torn about these jerseys.  On one hand, I am a traditionalist and love basketball jerseys.  On the other, I am a short white boy who doesn't look cool in basketball jerseys.  Maybe this is the happy medium where I can have my cake and eat it too when it comes to NBA fashion. I think I need to get one of these jerseys stat.  "It was the right moment, the right team," said Lawrence Norman, Adidas' vice president of global basketball. "Even more important, the right city. When you launch something as innovative as this -- that will change the way the players look on the court and the way the fans support the team forever -- why not launch it in the most innovative part of the United States?" ...

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NBA teams dont want to look like European soccer clubs, but they do want to maximize their advertising revenue. If that means placing ads on uniforms, then thats exactly what NBA teams will do. The topic of jersey advertising was broached more than a year ago, but picked up steam at a gathering of league presidents in Miami in mid-January. According to league officials, teams...
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