This week, NBA players will take the court in London for the first time since Team USA captured Gold over Spain in the Summer Olympics.
Carmelo Anthony and the New York Knicks are slated to take on the Detroit Pistons at the O2 Arena in an effort to stimulate interest in the NBA coming to Europe on a more permanent basis.
Commissioner David Stern is confident that it will happen in the coming years. Interest in the NBA has never been higher and the NBA brand worldwide has never been hotter. It is the second-most popular sport in the world behind soccer, and a worldwide league is in the not-too-distant future.
A flight in the United States from the West Coast to the East Coast takes approximately five to six hours. At current air speeds, a flight from New York to Europe takes only a little bit longer. Having an eight or 10-team division in Europe is certainly not out of the question within the next 10 to 15 years. This is just too big of a market to ignore.
The NBA currently has...