To raise awareness for World AIDS Day and to honor HIV/AIDS Awareness Month, Magic Johnson has teamed up with Shocking Goat on a special-edition timepiece. The watch company is known for its colorful, interchangable designs and the basketball legend is celebrating more than 20 years of changing lives through the Magic Johnson Foundation (MJF). Together they created the HIV/AIDS Awareness Red Ribbon watch set. The design includes a bright red band, with the Red Ribbon and MJF logo featured on the dial. The set comes with two additional bands in black and white, as well as a special edition Red Ribbon box.
The watch retails for $45 can be purchased at Finish Line stores and at ShockingGoat.com through World AIDS Day 2013. Proceeds will go directly to the Magic Johnson Foundation to assist in testing individuals who don’t have the financial means to do so.
In support of the MJF’s “All in for an End” campaign, which empowers people to lead the conversation with their friends, families and significant others about HIV and learn their own HIV status by getting tested, Shocking Goat will donate $30 per special edition watch sold back to the Magic Johnson Foundation, and $5 per all other watches sold on the web site during the month of December.
For a closer look at the timepiece, visit here. Check it out: