Found November 01, 2011 on Red's Army:
Every morning, we compile the links of the day and dump them here... highlighting the big storyline. Because there's nothing quite as satisfying as a good morning dump. The longer the hardwood stays in hiding, the more teams risk a critical breaking of habit. Teams know that many people renew their season tickets each year because, well, it’s just what they do. Fans might give a stray thought to pulling back when they see the bill, but after a while, the games become part of their routine. After a while, it’s harder to imagine their winter without the games. NBA folks are concerned about making it all to easy for fans to get used to missing the games. [...] What happens when these people fill that time with something else? What happens when they realize all the money they’re saving? What happens if some or many of them realize that — gasp  — they don’t miss the arena experience as much as they thought they would? Herald: Empty seats are a legitimate risk...
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