Found November 07, 2012 on Fox Sports:
Every Wednesday until the Super Bowl, Brian Billick will write a weekly column looking in-depth at different aspects of the modern NFL and will discuss experiences and insights he gained while coaching and broadcasting. By the halfway point of any NFL season, a dominant theme or narrative usually presents itself. It might be as obvious as the Patriots' total dominance in 2007, or as fleeting as the rise of the Wildcat offense in 2008. This season is no different, and as I look back at the first half of 2012, a few themes emerge. One that is the most obvious this year has occurred off the field: it involves the confluence between the immense amount of interest in the game, and the explosion of media outlets (social and otherwise) focused on football. We've seen the explosion of new media in all walks of life, of course, but this is felt as acutely in the world of sports as anywhere. In short, the popularity of the National Football League is such that any story that is cov...
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