Originally written on Fox Sports Wisconsin  |  Last updated 10/11/11
MADISON, Wis. A social-media marketing ploy for Wisconsin quarterback Russell Wilsons Heisman Trophy candidacy has gained substantial steam in less than two weeks since its creation. The Badgers sensational senior recently became the bearer of a clever Twitter handle, @RussellManiaXVI, thanks to the efforts of Wisconsin head football coach Bret Bielema and the schools media relations department. The Twitter name went live at 12:25 a.m. on Oct. 1 and gained more than 1,000 followers in the first 24 hours. It had 3,477 followers as of 2 p.m. Tuesday. Bielema said he met with Brian Lucas, the Badgers director of athletic communications, to determine the best course of action for promoting Wilson nationally. I guess when we began to see Russell start to play well in front of our eyes and began to hear the hype, I had a meeting with Brian and said, What do we have to do to move forward? said Bielema, who has more than 11,200 Twitter followers on his own personal account. The kid ha...
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