Originally written on A Glam Slam  |  Last updated 11/17/14

FOXBORO, MA - JANUARY 10: Tom Brady #12 of the New England Patriots looks on in the first half against the Baltimore Ravens during the 2010 AFC wild-card playoff game at Gillette Stadium on January 10, 2010 in Foxboro, Massachusetts. (Photo by Elsa/Getty Images)

Just in time for football season and Fall’s fashion debut, UGG Australia is releasing its latest UGG for Men campaign featuring New England Patriots QB, Tom Brady. It’s all part of the brand’s continued efforts to increase male awareness, as the company’s iconic sheepskin boots have often associated with the female crowd. Brady continues his reign as the face of the men’s footwear label, building on a successful launch in Fall 2011 and the most recent Spring campaign. Brady admitted he was a fan of the brand even before the two connected, and he’s been working to recruit his teammates as well. Last season he gifted members of the Patriots with UGG for Men footwear when the team scored a spot in the Super Bowl.

UGG Australia President, Connie Rishwain, told the Boston Globe:

“We couldn’t be more pleased with the relationship,” said Rishwain. “He was definitely our first choice and, for us, an obvious choice, because he is so professional. . . . He’s a leader in his field, he’s obviously attractive, and he’s articulate, not arrogant.”

This year’s integrated marketing campaign will feature digital, print and TV spots where Brady will showcase a range of offerings from the new men’s line. The UGG for Men collection is now more extensive and includes year-around styles such as rugged boots, casual shoes, slippers, cold weather boots, cold weather accessories, sneakers and flip flops. All products will be available at www.uggaustralia.com, at flagship locations and at select retailers, worldwide.

Directed by the Guard Brothers, the latest UGG for Men spot, dubbed “The Invisible Game,” features Brady engaging in a game of imaginary football with a young boy and other patrons in an airport setting. According to the brand, the “Invisible Game”  TV spot and online video are meant to showcase Brady’s “ability to bring millions of people together with the way he plays football. Whether you are a fan or not, you’re drawn to watching him.” UGG Australia wanted to convey the ruggedness, quality and comfort in its footwear in situations where men are active and on the move.

The TV spot will begin airing on September 4th, but fans can view footage on the UGG Australia site. The digital portion of the campaign will also run on CBS.com, Complex.com, Hulu.com, NFL.com, Pandora.com and YouTube.com and print publications such as Details, ESPN, GQ and the Patriots Yearbook.

Additionally, a supersized, 225 foot-high painted wall of Tom Brady can be seen near Madison Square Garden in New York City and tall walls, bus shelters and billboards will be up in Boston and Los Angeles.

(photos courtesy of Boston Globe, WWD)

Wrigley Field bleacher renovation may be delayed

Yankees wanted Rollins but Phillies' price was too high

Pop misses game for medical reasons; Messina takes over

John Beilein upset with ESPN for late start time to game

Tyson Chandler felt like Knicks' scapegoat at times

Fred Jackson has 'no respect' for Donte Whitner


Devon Still responds to unpaid child support allegations

Diamondbacks sign Cuban slugger Yasmany Tomas

Josh Gordon felt alienated by some in Browns organization

Jerry Jones: I'm a big admirer of Robert Griffin III

Raiola fined for uneccesarily striking Pats' Zach Moore

Report: Michigan keeping Jim Hackett on as athletic director

Steelers turned down chance to be called 'America's Team'

Report: Small chance Raiders-Rams could be moved to Indy

Todd Gurley begins rehab after surgery on knee for torn ACL

Brodeur to practice with Blues

OSU player posts Michigan player's girlfriend as his 'WCW'

Jim Harbaugh's family may not eat turkey thanks to NBC

Ole Miss' The Grove threatened by Mississippi State fan

Is it time for the Redskins to move on from Robert Griffin III?

Top 10 fantasy football turkeys for 2014

WATCH: Coyotes lose in ugly fashion, score own goal in OT

Warriors are having tons of fun on team plane

Jenn Sterger hints she'll be back in her FSU cowgirl gear for game

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.

Wrigley renovation may be delayed

Steelers could have been America's Team

John Beilein upset with ESPN

Should Washington move on from RG3?

Dominic Raiola fined for cheap shots

Game of the week: Kansas City Chiefs vs. Denver Broncos

Rose leaves with injury again

WATCH: Pierce signs for fan during game

Report: McCoy to start over RG3

Braxton Miller headed to Oregon?

10 most one-sided college football rivalries

Pierce: C's Big Three like 'Holy Trinity'

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.