Found February 08, 2012 on A Glam Slam:

Fresh off the Giants’ Super Bowl win, Victor Cruz helped to kick-off what is often touted as fashion’s Super Bowl, Mercedes-Benz Fashion Week. After a record-breaking NFL season, the wide receiver and Big Blue fan favorite signed with IMG Worldwide to negotiate his marketing and endorsement agreements. While Cruz will likely attract interest in a range of sponsorshup categories, fashion is a natural fit Not only is he one to watch on the gridiron but off-the-field, he has already begun to capitalize on this passion for fashion.

Cruz, the clothing designer, started a line called Young Whales together with Nate Collins of the Jacksonville Jaguars. “We were just tired of paying all this money for designer shirts and things like that so we woke up one day and decided to start our own,” Cruz said. The Young Whales line currently includes a variety of t-shirts, baseball tees, crewneck sweatshirts and hoodies. The name is a play on the term “whale,” a high-roller, and most pieces incorporate that gambling theme. The Giants win should only lead to more success for the line and its designers. Could sneakers be the next fashion venture? Cruz told A Glam Slam that he’s a Jordan sneaker fiend and might soon have to build a room just to hold his shoes.

With the season complete, the footballer will have plenty of time to work on his style game. NFL, NBA and NHL stars took center stage during Mercedes-Benz Fashion Week in September, making their presence known at runway shows. Perhaps Cruz could be next in line as Anna Wintour’s latest front row recruit? For now, here’s a look at the ribbon cutting ceremony on the steps of Lincoln Center, as Cruz kicks off the Fall 2012 fashion season together with Sports Illustrated model, Kate Upton:

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