GLENDALE, Ariz. The general manager, coach and goalie are re-signed. The Glendale city council has approved an arena management deal, the sale of the team has closed, training camp is about to start, and Mike Ribeiro will soon be dropping dimes.
With all of the hockey pieces in place (yes, were conveniently omitting Mikkel Boedker), the Coyotes are finally enjoying the fruits of stability, and that goes for the marketing of the team as well.
Over the past four seasons, its been tough for us, based on all the uncertainties surrounding the team, said Ted Santiago, the teams vice president of marketing. Weve never, with 100 percent certainty, known that there was going to be another season.
After years of operating on shoestring budgets with skeleton crews, the franchise is finally ramping up its marketing campaign -- one it hopes will help it stay true to its recent motto: Here to stay.
On Wednesday, Santiago gave a few media members a sneak peek at whats to come at the teams offices...