Originally posted on Fox Sports Arizona  |  By CRAIG MORGAN  |  Last updated 9/5/13
GLENDALE, Ariz. The general manager, coach and goalie are re-signed. The Glendale city council has approved an arena management deal, the sale of the team has closed, training camp is about to start, and Mike Ribeiro will soon be dropping dimes. With all of the hockey pieces in place (yes, were conveniently omitting Mikkel Boedker), the Coyotes are finally enjoying the fruits of stability, and that goes for the marketing of the team as well. Over the past four seasons, its been tough for us, based on all the uncertainties surrounding the team, said Ted Santiago, the teams vice president of marketing. Weve never, with 100 percent certainty, known that there was going to be another season. After years of operating on shoestring budgets with skeleton crews, the franchise is finally ramping up its marketing campaign -- one it hopes will help it stay true to its recent motto: Here to stay. On Wednesday, Santiago gave a few media members a sneak peek at whats to come at the teams offices in Westgate, beginning with the teams first new slogan: Hungrier than ever. The team will launch a multimedia marketing campaign with a 60-second TV commercial during the Arizona Cardinals season opener on Sunday in St. Louis on FOX. The radio, newspapers, online and social media rollout will begin one day later. The team, with ad firm Cramer-Krasselt in tow, hopes to utilize but update the lunch-pail, underdog tones of the previous Join the hunt and Hockey the hard way campaigns that play off all the teams struggles, yet belief that hockey can succeed in the desert. To nobodys surprise, captain Shane Doan will be the face of the launch, but other players will eventually utilized. The teams anti-diva coach, Dave Tippett, has apparently resisted all overtures to be part of the campaign, preferring to keep the message about the players. One Doan spot that will be familiar to anybody who has ever set foot in the locker room, shows a pensive Doan in his stall, still dressed in his uniform and deep in thought. It could be a pre-game shot, but every media member who has covered the team also knows that is what youll find long after games with a player who, when he enters the arena, is consumed by the game. Hungrier than ever isnt the only slogan the Coyotes will roll out. Santiago showed media members slides that included these messages as well: We check our egos at the blue line and Blood, sweat and teeth. Santiago confirmed that the team is spending more on advertising and marketing than it has in previous seasons, but he declined to name a figure. He also noted that new principal owners George Gosbee and Anthony LeBlanc were involved in every step of the process. Both have marketing backgrounds, and Santiago said that was a major help. Follow Craig Morgan on Twitter
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Amar'e Stoudemire announces retirement after signing one-day contract with Knicks

Report: Gregory failed multiple drug tests since suspension

Olympian Abby Johnston: Worst thing about Olympic village is no Pokemon

Reggie Bush reportedly closing in on contract with Bills

Report: Eric Berry planning to no-show training camp

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Eagles could have interest in Gordon if Browns trade him

Report: Fitzpatrick, Jets not likely to have deal before camp

Report: Anquan Boldin signs one-year deal with Detroit Lions

Formula One CEO's mother-in-law kidnapped in Brazil

Mike McCarthy ends weight talk, declares Eddie Lacy ‘ready’

Report: Redskins have discussed possibly signing Hardy

Padres reportedly making progress on Cashner trade

NFL Network to stream on PlayStation Vue

Report: Eagles’ Nigel Bradham charged for assaulting cabana boy

Rudy Gay underwent minor Achilles procedure this summer

Bashaud Breeland brought puppies to Washington camp

Tyler Johnson 'threw up a couple of times' over $50M deal

Should the Yankees hold a fire sale?

Five young soccer players to keep an eye on at Rio Olympics

Conor McGregor's coach predicts result of Nate Diaz rematch

Jordy Nelson starts camp on PUP list, no reason for panic?

Mark Dantonio denies MSU negatively recruits against PSU

Brett Favre selects wife Deanna as his Hall of Fame presenter

NHL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

QUIZ: Name every Olympic event in which the USA has never won a gold medal

Five U.S. Olympians favored to win multiple gold medals

WATCH: What teams should join the Big 12?

One Gotta Go: Do NBA players really love NBA2K?

One Gotta Go: NBA players hate Facebook too

One Gotta Go: NBA players settle the fast food beef

One Gotta Go: NBA players make tough choices on their favorite rappers

One Gotta Go: NBA Summer League is not about that Game of Thrones life

The top NHL free agents available as offseason winds down

WATCH: NBA jersey sponsors that need to happen

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker