Originally posted on Fox Sports Arizona  |  By CRAIG MORGAN  |  Last updated 9/5/13
GLENDALE, Ariz. The general manager, coach and goalie are re-signed. The Glendale city council has approved an arena management deal, the sale of the team has closed, training camp is about to start, and Mike Ribeiro will soon be dropping dimes. With all of the hockey pieces in place (yes, were conveniently omitting Mikkel Boedker), the Coyotes are finally enjoying the fruits of stability, and that goes for the marketing of the team as well. Over the past four seasons, its been tough for us, based on all the uncertainties surrounding the team, said Ted Santiago, the teams vice president of marketing. Weve never, with 100 percent certainty, known that there was going to be another season. After years of operating on shoestring budgets with skeleton crews, the franchise is finally ramping up its marketing campaign -- one it hopes will help it stay true to its recent motto: Here to stay. On Wednesday, Santiago gave a few media members a sneak peek at whats to come at the teams offices in Westgate, beginning with the teams first new slogan: Hungrier than ever. The team will launch a multimedia marketing campaign with a 60-second TV commercial during the Arizona Cardinals season opener on Sunday in St. Louis on FOX. The radio, newspapers, online and social media rollout will begin one day later. The team, with ad firm Cramer-Krasselt in tow, hopes to utilize but update the lunch-pail, underdog tones of the previous Join the hunt and Hockey the hard way campaigns that play off all the teams struggles, yet belief that hockey can succeed in the desert. To nobodys surprise, captain Shane Doan will be the face of the launch, but other players will eventually utilized. The teams anti-diva coach, Dave Tippett, has apparently resisted all overtures to be part of the campaign, preferring to keep the message about the players. One Doan spot that will be familiar to anybody who has ever set foot in the locker room, shows a pensive Doan in his stall, still dressed in his uniform and deep in thought. It could be a pre-game shot, but every media member who has covered the team also knows that is what youll find long after games with a player who, when he enters the arena, is consumed by the game. Hungrier than ever isnt the only slogan the Coyotes will roll out. Santiago showed media members slides that included these messages as well: We check our egos at the blue line and Blood, sweat and teeth. Santiago confirmed that the team is spending more on advertising and marketing than it has in previous seasons, but he declined to name a figure. He also noted that new principal owners George Gosbee and Anthony LeBlanc were involved in every step of the process. Both have marketing backgrounds, and Santiago said that was a major help. Follow Craig Morgan on Twitter
Ios_download En_app_rgb_wo_45

Report: Lincecum has been throwing in secret location

RG3 passes exit physical, clears way for release

Bryce Harper has great response to $400 million contract question

Cavs discussed three-team deal that would net them Melo

Celtics reportedly discussing Kevin Love trade

New York Giants to pursue Matt Forte?


Joe Mauer to try wearing sunglasses to improve pitch tracking

Charles Woodson joining ESPN's 'Sunday NFL Countdown' team

A’s land Khris Davis from Brewers for prospects

Family of deceased Kyle Field construction worker awarded $53 million by jury

Chris Bosh to miss All-Star Game with calf injury, Al Horford to replace

NBA commissioner Adam Silver supports bringing sports betting in to the light

Why the Virginia Cavaliers are a National Championship contender

Cardiff City owner tells team to shoot more, because ugly men can marry beautiful women

Report: American Pharoah will make $35 million as stud in 2016

City hosts Tottenham in Valentine’s Day clash

Ranking the ten best free agent pitcher signings

Is there a place for Aaron Hill with the Brewers?

The market for forwards may shape the NHL trade deadline

Who had the best NBA All-Star Game of the last 40 years?

The winners and losers of the 2016 MLB offseason

The most intriguing NBA story lines for the rest of the season

Report: Timberwolves ‘lament’ Andrew Wiggins missing weight-lifting sessions

Kevin Durant to the Warriors makes little sense

City of Atlanta, Braves fighting over iconic Hank Aaron statue

NHL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
Get it now!
Ios_download En_app_rgb_wo_45

Ranking the ten best free agent pitcher signings

Who had the best NBA All-Star Game of the last 40 years?

The winners and losers of the 2016 MLB offseason

On Kobe Bryant and taking greatness for granted

Bucks need to choose between wins, development

Fantasy booking WrestleMania 32

Unrestricted free agents each team must consider re-signing

QUIZ: Name the winners of the NBA Slam Dunk Contest

Thank you Daniel Bryan

The timeless greatness of Jaromir Jagr

Today's Best Stuff
For Publishers
Company Info
Follow Yardbarker