Found June 22, 2014 on Beyond The Benches:
#484696547 / Ranked dead-last in gross attendance and second-last to Dallas in arena capacity percentage this season, the Phoenix Coyotes new owners have explored some creative marketing strategies to ignite their fans. One such strategy included adding Tim Horton’s coffee stands in the arena, as well as hosting CanadaFest – a concert featuring BTO, Trooper and Loverboy – to target Canadian fans in the area. Originating from the north, the franchise has been known as the Phoenix Coyotes since 1996 when the Winnipeg Jets got taken over. The benefits of moving a team to a Canadian market is that attendance would be plentiful. In attempt to overcome attendance and past financial difficulties, the new Coyotes owners are working overtime to avoid a move back up north. Much of this effort can also be credited to NHL Commissioner Gary Bettman and his goal to expand the Southwest market. Successful results of this can be seen in the reflection of Arizona’s grassroots hockey where the state saw one of the biggest increases this past season. Statistics from USA Hockey found a total of 4,860 registered players, making an increase of 17.8% from 2012-2013. Keeping the Coyotes where they are in arena, helped do that. Auston Matthews is a late 1997-birthday who hails from Scottsdale, Arizona and played midget hockey for the Arizona Bobcats. His quick development earned him a spot on the world under-18 team where he helped the U.S. win gold. Matthews was also named to Team USA’s summer world junior camp roster as the only 2016 prospect. Matthews leads the way for future up and coming hockey stars out of Arizona. On January 29, the Phoenix Coyotes announced their name change that will be effective at the 2014 Entry Draft – the Arizona Coyotes. The change includes a new shoulder patch for their  jerseys in 2014-2015 that will be unveiled at the Coyotes’ first preseason game. “Becoming the Arizona Coyotes makes sense for us since we play our games in Glendale and the city is such a great partner of ours,” President and CEO Anthony LeBlanc told “We also want to be recognized as not just the hockey team for Glendale or Phoenix, but the team for the entire state of Arizona and the Southwest. We hope that the name ‘Arizona’ will encourage more fans from all over the state, not just the valley, to embrace and support our team.” In discussing the team’s future with Fox Sports’ Craig Morgan this week, LeBlanc gave realistic hope to fans that they will one day see their Coyotes in a postseason competitive position. #Coyotes co-owner Anthony LeBlanc: “We won’t be a bottom team but we won’t be a top team. It’s fair to say we will be right in the middle.” — Craig Morgan (@cmorganfoxaz) June 17, 2014 On Thursday, the soon-to-be Arizona Coyotes released their 2014 preseason schedule that will consist of eight games starting September 22 against fellow Pacific Division rivals, Stanley Cup Champion Los Angeles Kings, Anaheim Ducks, Calgary Flames, San Jose Sharks, Vancouver Canucks, and Edmonton Oilers.   Hillary McLeod is a soon-to-be public relations graduate and future sport management student. You can follow her on Twitter @hillary_mcleod. The post Phoenix Coyotes Ignite Hockey in Arizona appeared first on Beyond The Benches.

Phoenix Coyotes officially become the Arizona Coyotes at the 2014 NHL Draft

The Phoenix Coyotes announced in January that they’d be changing their name to the Arizona Coyotes prior to the 2014-15 season. Details surrounding when the actual change would take place have been kept pretty quiet, but the organization has finally chosen a day. Name change from Phoenix to Arizona Coyotes happens at next week's draft, team president and CEO Anthony LeBlanc...

The Phoenix Coyotes Are Prepared To Make Some Moves

from Sarah McLellan of the Arizona Republic, In the coming weeks, the Coyotes likely will execute the bulk of their roster decisions, shaping not only the expectations for 2014-15 but also the realistic results. The draft, which usually coincides with the first wave of trade activity, starts Friday, and free agency opens July 1. And ownership already has handed General Manager...

Final UFAs

Here is the last of the Coyotes UFAs: Tim Kennedy Brett Hextall Andy Miele Brandon Yip Cade Fairchild John Mitchell These players mostly played in the AHL. Tim Kennedy played about half the year in the AHL and the other half in NHL. I really can’t comment too much on these players as I don’t have the time to follow every player in every league. I have a real job and a life...

Coyotes to open at home vs. Winnipeg on Oct. 9

  The Phoenix Coyotes will open the 2014-15 season at home on Thursday, Oct. 9, against the Winnipeg Jets. Game time is et for 7 p.m. The remainder of the 2014-15 season schedule will be announced Sunday. This will be the second time the Coyotes have opened at home vs. Winnipeg. They opened the 2011-12 season at Arena and posted a 4-1 victory in front of 17,125 fans.

Railing Against the Unfairness of the Cap Recapture Clause

If Gary Bettman had not had his way during the contentious CBA negotiations late in 2012, early in 2013, Brad Richards would still be, in all likelihood, a New York Ranger. That’s not to say Bettman has anything personal against either Richards or the Rangers, or that he secretly wanted to see Richards suit up […]

Is the NHL planning on expanding to Las Vegas? Not yet…

When the NHL comes to Las Vegas for its annual awards show, Gary Bettman always fields the, "When are you going to expand to Las Vegas?" question. The Las Vegas Review-Journal's Steve Carp at least asks the question while coining it in realistic terms, pointing out that some 15 years after the mayor of Las Vegas attempted to lobby Bettman to expand to Nevada, the...
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