Found January 03, 2012 on Fox Sports Arizona:
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The Winter Classic is the NHLs best American marketing tool. Better than points leader Claude Giroux, who might as well be Claude Gir-who outside the Northeast and the Midwest. Better than the RedWings-Blackhawks, Rangers-Flyers or Bruins-Canadiens rivalries. Better even than the Stanley Cup playoffs. That admission may sting, but its the truth. Nothing captures the American imagination quite like the spectacle of an outdoor game that recalls childhood skating on frozen ponds. The 2009 Winter Classic between the Red Wings and Blackhawks at Wrigley Field had the highest American television ratings of any hockey game in 33 years. The Rangers 3-2 victory over the Flyers on Monday at Citizens Bank Park in Philadelphia beat out ABC, CBS and FOX in the 18-49 category. Imagine how much better those ratings would have been had the NHL not chosen to go head-to-head with a marquee day of college football bowl games. Thats why the NHL must make its signature event a traveling show. ...
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