Originally written on Larry Brown Sports  |  Last updated 9/16/14

If you find yourself watching the Paralympics over the next 12 days and feeling badly for the athletes — don’t. The men and women from around the globe who will be competing may have been born with unfortunate birth defects or lost limbs in tragic accidents, but they are competing for medals like every other Olympian you have already watched at the London Olympics. And if you didn’t already see the athletes in the Paralympics as intense competitors, maybe the ad above that Channel 4 in Britain has been running will help.

“Forget everything you thought you knew about strength,” the ad that NBC News pointed out reads. “Forget everything you thought you knew about humans. It’s time to do battle. Meet the Superhumans.”

On second thought, maybe they aren’t like all the other athletes you watched in the London Olympics. Unlike your average Olympian, Paralympians have had to not only fight their way through the competition to qualify for the world stage, but also battle their way through life. If you can’t accept that the Paralympics are simply another version of Olympic competition and not a lesser version, perhaps a video with troops getting blown up, cars flipping over and players getting knocked out of their wheelchairs while playing “Murderball” — all to the tune of Public Enemy — will change your mind.

“Now that’s what I’m talking about, thank you for letting me be myself,” a fan wrote on the Vimeo page for the ad campaign. “Public Enemy never sounded better. It’s a great soundtrack for our … lives whether we’re Olympians or not.”

How can wheelchair rugby not interest you? Are we going to see crazy stories like this one or this one throughout the Paralympics? Probably not, but there will still be plenty to keep us interested. “Meet the Superhumans” serves as a tremendous reminder of that.

Ios_download En_app_rgb_wo_45

Greg Anthony caught offering $80 to undercover officer for sex

Robert Kraft wants apology from NFL if nothing found

NFL may be very close to returning to Los Angeles

Report: Kobe definitely returning next season

Report: Yankees don't want to pay A-Rod home run bonuses


Kobe Bryant needs surgery, likely out for season

Browner wants Patriots to injure Sherman, Thomas

Report: NFL has potential video evidence with Deflategate

Report: Rams, other teams interested in Nick Foles

Tom Brady: 'My feelings got hurt' in Deflategate controversy

Odell Beckham Jr. says he played with two hamstring tears

Allenby rang up $3,400 strip club bill on night of 'kidnapping'

Brady's dad: QB's relationship with Pats 'will end badly'

WATCH: Skittles Super Bowl commercial looks ridiculous

The five best Super Bowl defenses of all time

Mark Brunell explains why he got emotional over Deflategate

NFL was profiting off Marshawn Lynch's crotch grab

NFL finally getting its own YouTube channel

20 most amazing stats in Super Bowl history

Six X-factors who could make an impact in Super Bowl XLIX

Five potentially fatal flaws for Patriots in the Super Bowl

49 Stops to Super Bowl XLIX

WATCH: Opposing Packers celebrate Pro Bowl TD

Olympics News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
Get it now!
Ios_download En_app_rgb_wo_45

Report: Kobe not retiring

More questions about Allenby's story

Yanks don't want to pay A-Rod bonuses

Kobe Bryant likely out for the season

Looking back at Super Bowls 1-48

Super Bowl MVPs through the years

The five best Super Bowl defenses

NFL has Deflategate video evidence?

Burnell explains why he got emotional

NFL was profiting off Lynch's gesture

NFL finally getting YouTube channel

20 amazing stats in Super Bowl history

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.