Found March 30, 2012 on 90Soccer:

adidas unveils the new ClimaCool Seduction running shoe with 360-degree ventilation to help you stay cool and sweat nothing.


“This next generation of ClimaCool blends a dramatic new design with tons of breathability to give you a carefree ride for every run this summer,” said Mikal Peveto, director of running for adidas America.  “Seventy-five percent of the body’s energy is used to keep from overheating, so the ClimaCool Seduction is designed to keep your feet cool by providing as much ventilation as possible.”


Katy Perry, David Beckham, Derrick Rose and Lionel Messi run in ClimaCool in the latest adidas brand campaign that debuts today on YouTube.


Ventilation channels reminiscent of wind tunnels across the shoe’s outsole and midsole evaporate sweat and provide maximum ventilation from all sides. The minimal upper construction – a design inspired by nature – traces air circulation lines around the foot, resulting in organic shapes that look as if they have been created by the wind.


The ClimaCool design helps reduce foot temperature and in-shoe moisture for maximum comfort during warm workouts.


The ClimaCool Seduction is available now for $100 in 10 colorways on and at retailers nationwide in early April including Foot Locker, Finish Line and Champs.


adidas running innovates high performance footwear and apparel with easy to understand benefits to help athletes of every level get faster and better for their sport. For more information visit and


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