''Resign!'' howled Sepp Blatter's critics in England after the FIFA boss spouted ill-timed and offensive views on racism in soccer.
Easy. Too easy.
It's the sort of thing many people would agree with. But simply saying something is unpleasant doesn't make it go away.
That takes action. And, in that regard, soccer has failed. Miserably.
It is soccer's own fault that Blatter is still in charge, still able to dismay and infuriate from FIFA's glass fortress in Switzerland.
Those who run the global game, the soccer federation officials around the world who, ultimately, are Blatter's electorate, have had umpteen reasons to ditch him or call for his head before this latest episode. But they've stuck by him.
So they shoulder responsibility for giving a platform to his views, too. Remember: FIFA member countries awarded Blatter a fourth four-year term just five months ago despite bribery allegations, ugly internal politicking and match-fixing and corruption cases in the sport that have...