Originally written on A Glam Slam  |  Last updated 11/19/14
Cristiano Ronaldo has added another fashion endorsement to his resume. The Portuguese footballer has been tapped as the new face of watchmaker, Jacob & Co. Ronaldo is featured in a range of ads, modeling the company’s new Ghost and SF 24 timepieces. The campaign is part of a multi-year deal for the soccer star, who is also a longtime fan of the brand. According to WWD, Ronaldo said: “I’ve been a customer and fan of the brand for a long time so it is a natural fit. The brand absolutely stands for leadership in creativity. As a collector of the world’s finest watches, it’s obvious [to me] how much passion Jacob & Co. has for quality. On the set, I fell in love with the new Ghost watch. It’s a perfect fit for my lifestyle as I’m constantly traveling internationally.” Ronaldo is no stranger to the role of fashion brand frontman. He’s modeled for companies including Emporio Armani, Armani Jeans and Pepe Jeans. He’s known to be one of the sharpest dressers in sports and his impeccable style is showcased in his campaign shots. The photos, taken in Madrid by photographer Jose Manuel Ferrater, have him dressed in a leather jacket, a sleek, black suit, and a beige crew neck sweater. Chris Del Gatto, CEO of Jacob & Co., shared the company’s reasons for aligning with Ronaldo: “I think it signifies a complete re-launch of Jacob & Co.,” said Del Gatto of the Ronaldo campaign. “He is one of the most famous soccer players in the world, but more than that he’s one of the most respected athletes in the world. He has attributes that we really feel mirror the Jacob & Co. brand. He’s superstylish, very smart, cares about how he looks and works really hard to stay on top of his game.” The advertisements will launch in May magazines. Check out his campaign shots: (Source: WWD)
MORE FROM YARDBARKER

Report: Red Sox set to add Hanley Ramirez

Darrelle Revis, Ndamukong Suh exchange words after game

Curt Schilling's son causes scare at Logan Airport

Manziel's girlfriend weighs in on the Browns QB situation

Scalpers in Detroit selling free Jets-Bills tickets for $125

Report: Redskins could bench Robert Griffin III

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Broncos have meeting with scoreboard operator

Report: Cowboys could still pursue Adrian Peterson

Manny Pacquiao: I'm ready to fight Floyd Mayweather Jr.

John Calipari gets daughter's birthday wrong

Carson: Hall of Fame career not worth concussion problems

Tiger hires new swing coach

10 takeaways from Sunday's Week 12 NFL action

WWE Survivor Series results: Sting debuts, Team Cena wins

WATCH: Odell Beckham makes the catch of the season

WATCH: Marshawn Lynch's awesome post game interview

Video: RG3 gets crushed, his linemen look unfazed

WATCH: Dominic Raiola tries to cheap-shot Patriots' lineman

WATCH: Janoris Jenkins returns interception for 99 yd TD

WATCH: TY Hilton chokes up in emotional postgame interview

WATCH: Chris Clemons accidentally knocks ref's hat off

WATCH: Aaron Rodgers throws nifty TD across his body

WATCH: LeGarrette Blount does Antonio Brown's end zone dance

WATCH: Eagles take opening kickoff 107 yards for TD

Soccer News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

Beckham makes the catch of the season

10 takeaways from NFL Week 12

WWE Survivor Series results

Report: Red Sox set to add Hanley Ramirez

Dominic Raiola admits to dirty play

WATCH: Revis, Suh exchange words

Manziel's GF wants her man to play

Cowboys to pursue Adrian Peterson?

Cal gets daughter's bday wrong

Carson: Career not worth concussions

Report: Gundy pursuing Florida job

Tiger hires new swing coach

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.