Found October 10, 2012 on Fox Soccer:
Football-bolton-wanderers
Newcastle managing director Derek Llambias is sure the events of the past fortnight have helped to secure the long-term future of the club. During that period, owner Mike Ashley managed to tie up manager Alan Pardew and his coaching staff on eight-year contracts and secure a sponsorship deal with digital finance company wonga.com, part of which will see the name of the stadium revert to St James' Park after a controversial spell as, officially at least, the Sports Direct Arena. There was disquiet in some quarters on Tuesday at the club's association with the Wonga brand, but as the dust settled on another interesting day on Tyneside, Llambias was wearing a satisfied smile. He told the Journal: "It's been a big fortnight - a very big fortnight. For me, it's all about stability. "To be able to get the coaching staff and the manager on side for eight-year deals, and then complete our sponsorship deal with Wonga, plus the stadium naming rights as part of that - it's a good two weeks, it's a very good two weeks for the club. "It's all about the season for us now. It's about getting the injuries cleared up - but that's Alan's job. Thank God I don't have to get too involved in that." Ashley has spent much of the time since he bought the club in May 2007 fighting a head-on battle with fans who have railed at many of his decisions, few as unpopular as the one to change the name of the stadium to include that of his own company. Tyneside heroes Kevin Keegan and Alan Shearer came and went and in the eyes of many onlooker, were treated shabbily during a disastrous period for the Magpies which included relegation from the Barclays Premier League, and unlikely saviour Chris Hughton was later summarily dispatched amid fears he had taken Newcastle as far as he could. However, promotion and last season's fifth-placed finish, which secured European football for the first time since Ashley's arrival, along with the implementation of a financial model which has proved hugely successful, have helped to ease a tense relationship. Nevertheless, there are those who will never forget some of the less popular decisions. Llambias admitted: "We started off poorly. I came in after the first year, I picked up from there and it's been a difficult, difficult period. "We have been plugging away, slowly. You don't understand what we have done - we have done a good job. We have been realistic about what this club can do and what it can do in the future. "Financially we are stable and we will get stronger and stronger. You have to understand, we have got an owner who's not used to failure. What we have got now is a very good format moving forward."
THE BACKYARD
BEST OF MAXIM
RELATED ARTICLES

Alan Pardew – Wonga Deal Is Great

Alan Pardew has come out today and said he thinks the four year deal that Newcastle announced with Wonga yesterday, which starts next season, is great for the club, and the new revenue should help him to bring in more  players to the club. Alan Pardew, Derek Llambias, Wonga founder Errol Damelin and Shola Ameobi [...]

Pardew hails new sponsorship deal

Alan Pardew believes that Newcastle United’s new sponsorship deal is ‘a no-lose situation’ for the Premier League club. The Magpies...

Three Top Players Likely To Be Fit For Sunderland Game

Alan Pardew seems simply delighted that the St. James’ Park signs are going back up, and in the local press yesterday it was suggested the signs will be back up almost immediately, and we certainly hope that’s the case. Alan Pardew – three top players have good chance to play at Sunderland Alan was interviewed [...]

LLambias – Wonga Deal Biggest Deal We’ve Ever Done

After the deal was announced yesterday, Derek Llambias talked about the last two weeks being massive for the club, because not only did we sign Alan Pardew and the coaching staff to improved eight year deals, but the Wonga deal is the biggest deal Newcastle have done since Mike Ashley bought the club back in [...]

Xisco In From The Cold – £1.5M Per Appearance For Magpies

Xisco is coming in from the cold (baby it’s cold outside),  and we were wondering when he would be playing again for Newcastle, since he’s been sighted in training during the Alan Pardew press conferences he gives to nufcTV. Xisco – in training recently at Benton The 26-year-old Spanish U21 International, who we paid an astonishing £5.7M [...]

Newcastle Manager Upbeat On Youth Academy Investment

The news that Wonga will invest in the community and give at least £1.5M to the Newcastle Youth Academy was well received by manager Alan Pardew, and of course bringing youngsters through at the club is a very important part of the overall strategy at Newcastle United these days. Shane Ferguson – has looked very [...]

Newcastle to return to St. James' Park

Newcastle will play their home games at St James' Park once again after payday loans company wonga.com snapped up the naming rights to the stadium. The Magpies announced a four-year sponsorship deal with Wonga which will see the company's logo worn on their shirts from next season and £1.5million ploughed into the club's Academy and the Newcastle United Foundation Enterprise...

LLambias Delighted With Wonga Deal – We Did Our Research

Derek LLambias was forced to defend his decision to sign a sponsorship deal with Wonga, the pay-day loan company, and Derek says the club did background research into the company, and found nothing wrong with the way they do business. Alan Pardew and Derek LLambias at news conference yesterday The deal has the Newcastle City [...]
Soccer News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.