Found June 20, 2012 on Diehardsport:

Anyone with a twitter account has seen celebrities and sports stars post a sponsorship tweet. Nike, however, will be the first to get a twitter campaign banned after soccer players Wayne Rooney and Jack Wilshire did not clearly signify to their followers that their tweets were advertisements.

According to the Guardian, Nike has sponsorship deals with Man U and Arsenal footballers, and ran the Twitter advertisements as part of a ‘Make It Count’ campaign.

Wayne Rooney sent out this tweet in question to his 4.4 million followers:

Similarly, England’s Jack Wilshere had posted in 2012, “ I will come back for my club – and be ready for my country gonike.me/Makeitcount”.

UK’s Advertising Standards Authority (ASA) received a complaint from a follower that it was not clear that these tweets were advertisements. The ASA had its first investigation in March, a Snickers campaign, involving Katie Price and Rio Ferdinand. However, Snickers was cleared of all wrong doings because the “tweets were clearly highlighted as part of a advertising campaign that consumers were not likely to be mislead.”

Nike has since argued that the footballers’ tweets did not mislead their followers, because the tweets had Nike branded url and because the message included advertising slogan, #Makeitcount.

The ASA ruled that Nike misled with their tweets saying, ”There was nothing obvious in the tweets to indicate they were Nike marketing communications. In the absence of such an indication, for example #ad, we considered the tweets were not obviously identifiable as Nike marketing communications and therefore concluded they breached the [advertising] code. The ads must no longer appear. We told Nike to ensure that its advertising was obviously identifiable as such.”

It seems like a good idea for twitter followers to know if the celebrity tweet they read is being paid for; let’s keep those #spon and #ad tags. And if they just tweet because they like the brand, well more power to them. But why would they, if they can get paid for it?

THE BACKYARD
BEST OF MAXIM
RELATED ARTICLES

Rooney inspires England over Ukraine

Wayne Rooney returned from suspension Tuesday and scored the lone goal to give England a 1-0 win over Ukraine and a spot in the European Championship quarterfinals. Ukraine should have equalized in the 62nd minute when Marko Devic's looping shot crossed the line before it was hooked clear by John Terry. But the goal was missed by the referee and his extra assistant behind the...

Rooney confident about England hopes

Wayne Rooney believes England's belief and togetherness can inspire Roy Hodgson's team to victory over Italy in their Euro 2012 quarter-final on Sunday. The striker claimed on Wednesday the game was "50-50", but appeared more bullish over England's chances on Thursday morning when he said they could "do a job" on Italy. He told Talksport: "We...

Wayne Rooney Looks…Good?

Wayne Rooney had hair plugs installed in his head to fix his intense baldness, and playing his first game of Euro 2012 on Tuesday, Rooney made his presence felt immediately by scoring England’s only goal in its 1-0 win over Ukraine. The only problem with Rooney’s performance is that he hesitated on a header that could have scored a second goal. Why, you ask? I’m thinking it...

Villas-Boas in the frame for Tottenham

Each day we'll bring you the very latest tabloid rumors as the biggest clubs around splash the cash to bolster their rosters. True or not, they're always entertaining... THE SUN Matchwinner Wayne Rooney believes England can win Euro 2012 after he headed them into the last eight. German fans are being investigated by Uefa for a second time at the Euros after a "display...

Pallister expects rampant Rooney

Former Manchester United and England defender Gary Pallister has backed Wayne Rooney to make up for lost time at Euro...

Rooney heads England´s hopes

Wayne Rooney is understandably optimistic ahead of England’s quarter-final clash with Italy on Sunday. Following England’s disappointing showing at the...

Euro 2012 Group D: England 1 Ukraine 0

Wayne Rooney returned to fire England to the top of Group D and into the knockout stages of Euro 2012...

England beats Ukraine 1-0 to advance at Euro 2012

Wayne Rooney scored the only goal that counted Tuesday, giving England a 1-0 win over Ukraine and a spot in the European Championship quarterfinals. Ukraine thought they had equalized in the 62nd minute when Marko Devic's looping shot appeared to cross the line before it was hooked clear by John Terry. But the goal was not awarded by the referee or his extra assistant behind...

England Have Good Chance Of Making Quarter Finals Tonight

English fans will be hoping England can avoid a defeat against host country Ukraine tonight, and advance to the quarter finals of the Euro 2012 Championships. Wayne Rooney – let’s hope he has a good game tonight The England displays at the World Cup in South Africa were simply embarrassing, but to be fair to [...]

Why Soccer Needs Goal-Line Technology

((HT: UEFA/ITVSport/youtube)) Okay, it's the last day of round-robin play for the 2012 European competition held in both the Ukraine and Poland... Donetsk was privy to the co-host's last game against the Three Lions... England was up 1-0 on a Wayne Rooney goal until, we all thought, this... You can easily see, on overhead replay, John Terry was inside the goal...

Abate fears England wingers

Italy defender Ignazio Abate is wary of England's wingers ahead of Sunday's European Championship quarter-final. All but one of England's five goals at Euro 2012 have come from corners or crosses and they are likely to test their opponents in similar fashion at Kiev's Olympic Stadium this weekend. AC Milan left-back Abate could find himself up against Ashley Young...

Ukraine Coach Challenges Journalist During Presser: “Let’s go Outside and Have a Man Conversation”

<a href="http://www.mogreet.com/moshare/it/" class="moshare-button-hor" data-channel="wordpress-1.2.8" data-message="Following The Ukraine's 1-0 loss to England in Euro 2012, The Ukranian coach, Oleg Blokhin, was in foul mood and it showed during the post game press conference. You could sense the coach's blood boiling and finally it...

England and Ukraine 0-0 at halftime at Euro 2012

England weathered waves of Ukrainian attacks to stay even at 0-0 on Tuesday in Group D of the European Championship. A draw would be enough to take England through to the quarterfinals, but co-host Ukraine has to win to stay in the tournament. Ukraine controlled play for much of the half at the Donbass Arena, largely containing the English inside their own half. But with captain...
Soccer News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.