Originally written on Awful Announcing  |  Last updated 10/1/14
After watching a mere 38 seconds of Ryan Lochte's E! reality show, "What Would Ryan Lochte Do?" it was clear the journey ahead would be a bumpy ride into the inane depths of a universe that is not our own.  The show's opening of Lochte stumbling over his lines made it clear everyone involved was in on the joke - a reality show centered on an Olympic athlete who doubles as an Olympic meathead.  After a few more minutes of watching the show, the "highlights" already included Lochte not being able to explain his catchphrase "Jeah", saying he lived by the classic philosophical mantra "Go big or go home", and even asking "What is a douchebag?" We also met his "Lochterage", a massive group of partying hangers on and his younger brother, who played flag football in a real honest to goodness tuxedo t-shirt.  The swan dive into Ryan Lochte's world was like watching a bad episode of Jersey Shore, except Gym, Tanning, and Laundry were replaced by Swimming, Bowling, and Shoes.  The sad part is that behind the "Jeahs" and obvious moments of intentional intellectual schadenfreude was a lovable big kid who seemed like he really wanted to settle down, but was caught in the internal struggle of being Ryan Lochte. America, shockingly, did not respond in droves.  According to the Hollywood Reporter, Lochte's debut drew a paltry 807,000 viewers Sunday night, losing almost half of the audience of its lead-in - an E! news special starring Ryan Seacrest and the Kardashians.  Twice as many people also watched a rerun of Bravo's Real Housewives of Atlanta.   Given the amount of promotion for Lochte's show and the push E! made towards turning Lochte into the next reality TV star, What Would Ryan Lochte Do may be dead on arrival.  Unless the show has a huge comeback in the ratings and people start telling their friends about what terrific, compelling television this is, it looks like WWRLD is on its way to the graveyard of other athlete reality shows like the T.O. Show and Pete Rose: Hits and Mrs. Perhaps this is a positive sign.  Perhaps America is growing tired of trainwreck reality shows whose central hook to draw you in is laughing at instead of with their stars.  Or it just means Lochte's show missed the mark on its intended entertaining awful niche and crossed over into just awful awful. [Hollywood Reporter]

Panthers coach replaces break-in victims’ Christmas presents

Bruce Arians benches Logan Thomas on Christmas Day

Richard Sherman: Marshawn Lynch having MVP season

Curt Schilling tweeted advice to Johnny Manziel

Aaron Rodgers buys TVs for Packers teammates

Harbaugh smiled when asked about Michigan's bday tweet


Jackie Robinson West Little League accused of cheating

Police: Fire that burned down McClain's home 'suspicious'

Furniture store will refund purchases if OSU wins title

What each NFC team in the hunt should ask for from Santa

Is SI ashamed to mention Jameis Winston on its cover?

Kobe Bryant disappointed Lakers didn't get Rajon Rondo

WATCH: Kenny Smith pushes Shaq into a Christmas tree

Q&A with Rich Eisen; TNF, DirecTV and living in LA

Is the NFL playoff system heading south?

WATCH: Quincy Acy ejected for throwing punch at John Wall

Billy Beane did not want to trade Josh Donaldson

Peyton Manning plans to be back with Broncos next year

WATCH: Blazers announcer botches Damian Lillard call

WATCH: P.K. Subban disguises himself, surprises kids for Xmas

Baseball cards: a fan's love for the ultimate stocking stuffer

Packers game is a career defining moment for Stafford

A look inside Jason Grilli's contract with the Braves

10 Week 17 NFL matchups that will impact the playoffs

Swimming News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.

Q&A with Rich Eisen; TNF, DirecTV and living in LA

Dan Le Batard sums up Miami's relationship with LeBron

Is the NFL playoff system heading south?

WATCH: Announcer botches call

Police: McClain fire 'suspicious'

10 Week 17 NFL matchups that will impact the playoffs

Bahamas Bowl ends on crazy Hail Mary

49ers OT Davis takes shot at coordinator

Will FIFA ever care to change?

Top storyline for each Week 17 game

40 great Christmas-related sports names

Nick Mangold and dealing with feelings as a sports fan

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.