Originally posted on Sports Business Digest  |  Last updated 8/31/12

MELBOURNE, AUSTRALIA - JANUARY 24: John Isner of the United States of America plays a forehand in his fourth round match against Andy Murray of Great Britain during day seven of the 2010 Australian Open at Melbourne Park on January 24, 2010 in Melbourne, Australia. (Photo by Ryan Pierse/Getty Images)

Fans of John Isner shouldn't expect his on-court look to change anytime soon. America's #1 ranked tennis player, Isner has renewed his partnership with Prince Global Sports.  Isner will continue to rely on the Prince brand for both his racquet -- the Prince EXO3 Warrior 100 -- and his footwear.  Isner has been an avid user of the Prince brand since 1994.
"I'm really excited to continue to work with Prince," said John Isner. "I've been playing with Prince racquets since I was 9 years old, it's the tool that I am comfortable with on the court."
The Prince brand name was acquired by Authentic Brands Group, Prince's largest creditor, after Prince filed bankruptcy earlier this year.  ABG in turn, licensed the Prince brand and the assets from Prince Sports, Inc. to Omaha-based Active Brands Company (ABC was given exclusive global rights with the exception of certain Asian markets).   According to ABC, the move to extend the partnership with Isner is part of a long term strategy to rebuild and strengthen the Prince brand.
"Our partnership with John is a natural fit," said Tyler Herring, head of Product Development for Prince Global Sports. "Our goal is to develop product that will improve each and every player's game and John will be an integral part of this process moving forward."
Isner's continued partnership has already been activated at tennis' U.S. Open, which is ongoing.  Isner defeated Xavier Malisse on Wednesday to move in to the third round of the tournament. (via Prince)
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