Found August 23, 2012 on Tennis Grand Stand:
PLAYERS: Novak Djokovic
On Wednesday morning, Novak Djokovic teamed up with UNIQLO CEO Shin Odake and Creative Direcor Naoki Takizawa to give the press a look at his new tennis apparel line. First, Odake explained how appointing Djokovic global brand ambassador is a key part of breaking into the US and global markets. Then the guest of honor joined Odake on stage to talk about his US Open kit and his partnership with the company. Creative Director Takizawa discussed his inspiration for the line, saying, “the national flag of Serbia inspired me when I was thinking about the color and design of his match wear. In particular, I was inspired by the shapes of the wings of the eagles that are on the flag, and with this in mind I began to draw lines in his match wear.” Djokovic demonstrated some of the more unique aspects of his US Open kit, which features a quick open zipper on the jacket and towel lined pockets.   Following the press conference, Djokovic hosted a photo session with fans, some of whom had wai...
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