Novak Djokovic became a global brand ambassador for UNIQLO last May, after leaving clothing sponsor, Sergio Tacchini. As part of the five-year partnership, he’s been wearing the apparel on-court and has collaborated with the brand on designs. Now the Serbian tennis champ is set to star in his first campaign for the company. He will front the new ads for AIRism, an underwear collection from the brand made from high-tech fabrics. Djokovic wears the AIRism line underneath his competitive gear and off-the-court as well. He told WWD:
“I was surprised when I wore Airism for the first time and played a match. I get nervous about certain things when playing a match and getting sweaty is definitely one of them. But as soon as I wore it I felt the sweat dried right away. It also fits to the body really nicely even though I play quite aggressively, which means I can concentrate better on the gamewhen I wear it.”
The AIRism line is offered for both men and women. On the men’s side, the AIRism V Neck T-shirt and AIRism Boxer Briefs feature UNIQLO’s ”innovative DRY function that allows perspiration to dry up instantly, so the fabric remains dry and refreshing.”
The campaign launches in Japan on Wednesday, March 20th. Fans will see the ads appear globally in the Spring, in both outdoor and print media.
(photo via WWD)