A quarterfinals exit kept Serena Williams from winning the first Grand Slam of the tennis season, but she did score a new endorsement gig down under. The tennis star signed on as an ambassador for Australian underwear brand, Berlei. She shot a promotional campaign for the company while in Melbourne.
Williams has long been a fan of Berlei’s sports bras and credits her mother with introducing her to the company. She told The Telegraph:
“Every time I’ve played a match in the last eight years it’s always been in a Berlei. Every time I’d come to Australia I’d buy new ones and wear them for years, and I’d even send them to Nike and they’d dye them so they matched my outfits,” the 14DD tennis star said. “But now I have a hook-up.”
“It’s good for real women that want to work out with larger breasts because you have a lot of support, or with smaller breasts its good too because you don’t want them to fall, so it really is the first bra I’ve seen that’s made for real breasts – small, big, medium – it doesn’t matter.”
The campaign has Serena modeling a purple bra and skirt, a perfect match for the Nike ensemble she wore throughout the Australian Open. Check it out: