Posted August 03, 2012 on
AP on Fox
Football fans will soon be pulling out their jerseys, but a few have gotten a jump on the season: Serena Williams, Melania Trump and Condoleezza Rice are among the NFL fans who'll be appearing in ads promoting team-themed apparel and gear next week in a campaign called ''It's My Team.''
And these outfits aren't just for game day. There are fitted blazers, burn-out T-shirts and earrings.
In her ad, Williams - who is not only a fan but also a limited partner in the Miami Dolphins - wears her colors in a graphic T-shirt paired with a dressy little black jacket. The image makes its debut in September magazines.
''Forty-five percent of fans are female and that continues to grow,'' says Tracey Bleczinski, vice president of NFL consumer products. ''We do have something for everyone, and this campaign aims to communicate that if you are living and wearing football, you can do it every day, year-round.''
After the photo shoot, Olympic swimmer and TV host Summer Sanders wore her outfit home, Bleczinski says, and that's just what the NFL wanted.
What fan gear to wear is something that Suzanne Johnson, philanthropist wife of New York Jets owner Woody Johnson, finds herself discussing a lot.
''The female fan looks not only at the game, but the whole stadium experience,'' she says. ''I have girlfriends that come with me to games on a weekly basis, and they'll ask, `What are you wearing?'''
She adds, ''Women are still women.''
Johnson says she thinks female interest in football is on the rise because women like to be part of a group and a stadium - or even a family room filled with fans - has a feeling of camaraderie that adults going about their own busy lives don't often get.
Plus, NFL gear can be a conversation starter.
''I always tell single girls, you're more approachable if you're wearing your Jets clothes,'' Johnson says.
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Serena Williams conquered tennis on British soil in dominant fashion on Saturday, but the American flag marking her feat was less resolute. Williams won the gold medal in women's tennis at Wimbledon over Maria Sharapova, then took to the medal stand as the "Star-Spangled Banner" played and the flags of the countries of the top three victors were hoisted into the air...
NEVER A DOUBT
Serena Williams was completely dominant in her win over Maria Sharapova to claim another Olympic gold medal for the US.
American tennis star Serena Williams yesterday won the women's singles tournament at the 2012 Summer Olympics as she defeated Russia's Maria Sharapova in three sets.
After the victory, Serena got down and dirty with a celebratory crip walk:
Serena Williams has recaptured her old form. Despite entering the women's singles tournament at the 2012 Summer Olympics as the No. 4 seed, Williams dominated the field, losing only 17 games in her six matches en route to capturing her first career singles gold medal. Williams didn't leave any doubt in the gold medal match, either. It took her about 30 minutes to finish off...
We admit that Serena Williams didn’t make this year’s COED list of the Hottest Women of Wimbledon. Maybe we’ve even neglected her amongst our other favorite Olympians—but Serena...
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Venus and Serena Williams clinched at least a silver medal in Olympic doubles Saturday when they beat Maria Kirilenko and Nadia Petrova of Russia 7-5, 6-4 in the semifinals.
Venus seeks a record fourth tennis gold medal, while Serena is trying to win her second gold this weekend. She beat Maria Sharapova in the final of singles earlier in the day.
The Williamses never faced a break...
Earlier today Serena Williams defeated Maria Sharapova to earn an Olympic singles gold medal at the Centre Court at Wimbledon. The gold adds to her already impressive singles resume that includes five Australian Open championships, one French Open crown, five Wimbledon titles, and three triumphs at U.S. Open. Serena is now the only [...]
Serena Williams teamed with big sister Venus to win the women's
doubles title at the Olympics on Sunday, adding to the gold she won
a day earlier in singles.
Serena Williams is from COMPTON. So while it may not have been “proper” after Serena beat Maria Sharapova 6-0, 6-1 for a Gold medal and achieving a Golden Slam, Serena “crip walked” in victory!! Williams becomes only the second woman to complete a career Golden Slam- a singles Career Grand Slam plus the Olympic gold [...]
Serena crushed Maria Sharapova in straight sets (6-1, 6-0) to capture her first singles Olympic gold. And...the American flag was so happy it just wanted to hug her.
Why not click the Google +1 &...
Full story at Bob's Blitz ~ http://www.bobsblitz.com
Playing Olympic tennis twice a day proved too much for Venus Williams, and her workload at Wimbledon will now be a lot lighter.
Williams squandered a lead in each set Wednesday and lost her third-round match to No. 7-seeded Angelique Kerber of Germany, 7-6 (5), 7-6 (5).
Seeking a record fourth gold medal in Olympic tennis, Williams still has a shot with sister Serena in doubles...
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