Originally written on Fox Sports  |  Last updated 10/16/14

EUGENE, OR - JULY 06: Lolo Jones celebrates winning the gold medal in the women's 110 hurdles finals during day eight of the U.S. Track and Field Olympic Trials at Hayward Field on July 6, 2008 in Eugene, Oregon. (Photo by Andy Lyons/Getty Images)
All that emotion, all that work, all those personal details. Lolo Jones sold herself by being painfully honest with us. Four years of honesty, four years of salesmanship. She invested so much of herself into winning gold and baring her soul. What now? The winners go on to lives of glory. But what about the ones who shoot big and lose? Jones finished fourth in the Olympic 100-meter hurdles Tuesday. Her fastest race of the year, 12.58 seconds, but no medal. Again. Here is the painful truth: Lolo Jones just isn't quite good enough. For all the marketing and all the headlines, you still have to get it done in the big moment. Michael Phelps does. Usain Bolt does. "Obviously, I just feel like a big disappointment,'' Jones said. "So I guess all the people who were talking about me can have their night and laugh about me, I guess.'' Jones is never going to be an Olympic medalist. She was on the verge of winning gold four years ago in Beijing, but hit a hurdle and finished seventh. She ...
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