After Historic March Madness Win, McNeese State Manager Adds New NIL Deals

The boombox. The pre-game walk out. The headline-grabbing quotes. The "aura." NIL breakout star Amir Khan — the trailblazing student manager of the McNeese State men's basketball team — has taken the country by storm and continues his historic momentum as the 12th-seeded Cowboys upset No. 5 Clemson in the opening round of the NCAA Tournament. Ahead of McNeese State's first round matchup, Khan led the team out rapping to NBA YoungBoy’s “No Switch,” but his boombox had a fresh look for the tournament. The team manager had signed a new NIL partnership with Buffalo Wild Wings, who customized his speakers to reveal the collaboration. The official sports bar of March Madness continues their run of quickly partnering with tournament breakout stars — on and off the court — as Khan joins Iowa State’s Addy Brown, Oakland’s Jack Gohlke and Saint Peter's Doug Edert, who burst onto the scene as past NCAA Tournament stars. But Khan continues to set the mark as one of the first non-athletes — managers, water boys or mascot