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Boxing is truly a global sport, and with the rise of social media and streaming platforms, fight cards from all over the world can be consumed easily these days without scouring the internet for an international feed. One of the boxing promotions that has benefited from this is No Limit Boxing, based in Australia.

They have an exclusive deal with Foxtel, but for some of their marquee names, such as Tim Tszyu and Liam Paro, among others, they partner with promoters like Matchroom Boxing and TGB Promotions, which allows U.S. fans and other international markets to access the programming. Operating the No Limit Boxing ship is 42-year-old George Rose, who serves as the company’s CEO.

After a career as a rugby player that lasted over 11 years, Rose retired and entered the boxing world in 2015 as the Managing Director of No Limit Boxing. He would then transition into the role of CEO in 2020. No Limit Boxing has thrived since then and has elevated itself to a mainstream level here in the States, where fans are well aware of the company and most of its fighters.

Tszyu vs. Thurman Turned Into Fundora-Tszyu 2

In March 2024, PBC (Premier Boxing Champions) was debuting a fight card with their new distribution partner at the time, Prime Video. The fight was supposed to be Tim Tszyu vs. Keith Thurman. Unfortunately, a little over a week before the fight, Thurman suffered an injury during the tail end of training camp, forcing him to pull out. Sebastian Fundora, who was already on the card, stepped in to replace Thurman. What we ended up getting was a war between Fundora and Tszyu, but what we didn’t get was Thurman in the ring after a two-year layoff.

Tszyu would lose to Fundora and then to Bakhram Murtazaliev in October, leading to him taking some time away from the ring. His once-scheduled opponent Thurman returned to the ring in March and stopped Brock Jarvis in the third round of their fight. Thurman would then call out Tszyu so that they could finally meet in the ring. Tszyu would return in April and scored a fourth-round TKO over Joey Spencer.

All signs were pointing towards a Tszyu-Thurman showdown in the summer, but then, all of a sudden, Fundora vacated his WBO junior middleweight title and decided to take on Tszyu in the rematch. While at the Manny Pacquiao vs. Mario Barrios L.A. presser, Rose was asked about the fight we all thought was next for Tszyu before the announcement of the Fundora rematch.

“Opportunity,” said an animated Rose. “Opportunity for a world title and to take this rematch. We just had to take it. Fundora wanted it, we were ready, and we both fought at the same time. The timeline and the opportunity worked out perfectly. Team Tszyu said they were ready, and when they tell me that, I want to absolutely make the fight. I had to detour from the original plan, but it’s not a bad detour as it is straight to a WBC world title opportunity.”

Rose continued, “I would still love to do that fight with Thurman. He was an absolute gem when he came out to Australia. The Australians loved him and hated him. He is a guy that is so good for boxing and pumps up the sport better than anyone else. We’d still love to look at Thurman in the future purely for the fact that he is someone entertaining for boxing.”

After suggesting a potential fight between Tszyu’s brother Nikita and Thurman, Rose raised an eyebrow and was intrigued by the idea but is set on the career path he currently has for Nikita.

Although Thurman vs. Tszyu is not next, this rematch with Fundora should be every bit of what the first fight was in 2024, which means that the fans still win.

Are U.S. Fans Going To Soon Be Able To Watch No Limit Boxing Shows From Australia?

No Limit Boxing has an exclusive distribution deal with Foxtel out of Australia for their boxing events. In December, DAZN announced that they acquired Foxtel, leading fans to believe that soon, No Limit Boxing would be on DAZN. Like all acquisitions, existing deals must first expire before discussing anything new. No Limit Boxing is still under the current deal with Foxtel, which means that they won’t be able to distribute their shows in the U.S. unless it’s with another promoter who has those rights.

So what does that mean for the future of No Limit Boxing being distributed in the U.S.? “Firstly, I want to apologize to the American fans as they are missing out on absolute treats,” Rose told FightsATW. “We are doing a fight a month and have been doing so since March. We have put on some fantastic shows.

“With DAZN buying out Foxtel, who are our exclusive partners, we have a current contract in place with them, so how the future looks? Who knows, and we’ll see when we get there. I know with DAZN’s tremendous boxing background it could mean better things for boxing in Australia and globally. Right now, we are very happy to be working with PBC & Prime for our big shows.”

Although U.S. fans won’t be able to watch No Limit’s upcoming June 25 show, Rose took the time to plug in who will be on it and the fighters to watch in the future. “It’s a really good card,” said Rose about the June 25 event. “We have Liam Paro and Liam Wilson fighting in Australia. Paro is a former world champion, and Wilson has contended for a world title twice. We also have two really stars in the making: Kirra Ruston and Callum Peters, two former Olympians who have moved into the pros.”

As boxing promoters continue to look for places to show their events, No Limit Boxing will keep growing in Australia, and when the time comes to visit a new deal, there is no doubt a company like DAZN will be ready to have No Limit Boxing as part of their portfolio.

This article first appeared on Fights Around The World and was syndicated with permission.

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